FIR on Higher Education #34 – Tips on Presenting and Public Speaking from Gini Dietrich
How can you secure speaking opportunities? What goes into a good presentation? If you are an academic / thought leader and recently wrote a book, how do you convert those 200 pages into a one-hour keynote?
Special guest Gini Dietrich delves into these questions on episode 34 of FIR on Higher Education. Along with being the mastermind of the popular PR blog called Spin Sucks and an author of two books, Gini is also a regular speaker.
Among what you will learn:
- how to handle negative comments / questions
- how to use slides effectively
- how to position a product or service in the course of a speaking engagement without coming across as an obnoxious salesperson
- best practice on preparing for your talk
This is an episode that you won’t want to miss and will want to revert back to when your different public speaking opportunities arise!
In our reports section, I highlight points made in a Harvard Business Review article by Ted Talks curator Chris Anderson on how to give a killer presentation, while technology correspondent Harry Hawk reviews the blogging feature that is part of Blackboard.
About Gini Dietrich
Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.
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This episode is sponsored in part by Experiential Communications’ Media Training for Academics program.
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About Your Host
Kevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also is the creator and instructor of the Media Training for Academics program.
Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.
Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.
Find Kevin on Twitter: @kevinanselmo.
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