FIR on Higher Education #18 – Adopting a PR 2.0 Mindset as a Student or Professional

We all know that the way we go about doing public relations has drastically changed in recent years. We also know that changes will only continue as we move forward.

On episode 18 of FIR on Higher Education, author and professor Deirdre Breakenridge talks about:

• How to educate students to be prepared for this PR 2.0 world.
• How current PR practitioners can adopt this mindset and adopt a never top learning mindset as professionals.
• The eight practices for the PR professional.
• The learning forum that exists for students and professionals through #PRstudChat.
• Best practice tips on deploying hashtags.

In our reports section, Harry Hawk discusses presenting content in the classroom, while I share my online learning tip of the day by highlighting how the App “Logic Mind” can be useful in delivering presentations.

This episode is sponsored in part by Experiential Communications forthcoming Online Media Training Program for Academics.

About Deirdre Breakenridge
Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Breakenridge has counseled senior level executives at companies including the Academy of Nutrition and Dietetics, Empire Today, Hershey’s, JVC, Marketwired and Siegel+Gale. She is also an adjunct professor at New York University (NYU) and an online instructor at UMASS at Amherst.

Breakenridge is the author of five Financial Times books. Her most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” was published in May 2012 and is available in print and all digital formats. Her other books include, “Putting the Public Back in Public Relations,”  “PR 2.0, New Media, New Tools, New Audiences,”  “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.” Learn more.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

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FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information:

Posted by Kevin Anselmo on 09/10 at 07:02 PM






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