FIR on Higher Education #15: Research on Social Media Influencer Personality Traits

Social media influencers – are they born or made?

University of Louisville Professor Karen Freberg discusses this question on FIR on Higher Education #15. Karen and her colleagues have done research on social media influencer personality traits based on a study of Brian Solis, Deidre Breakenridge, Jeremiah Owyang and Charlene Li. Karen shares the methodology to the research and its application for communicators.

She also discusses how she integrates social media into her classroom and how she uses Instagram as a professor.

In our reports section, I discuss the social channel, while Harry Hawk keeps us updated about how he uses Vine in the classroom.

About Karen Freberg

Karen Freberg is an assistant professor in strategic communications at the University of Louisville as well as an adjunct instructor for the Integrated Marketing Communications (IMC) Graduate Online Program at West Virginia University. She is actively involved in researching in public relations, reputation management, social media and crisis communications. Along with her research, Karen tries to inspire and brainstorm creative applications for this research not only to the scholarly community, but also for businesses and agencies in public relations. She is passionate about educating, mentoring, and teaching the future professionals in the field of public relations, strategic communications, social media and crisis communications. Learn more at

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

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Posted by Kevin Anselmo on 08/13 at 05:19 PM






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