FIR Live #23 - July 30, 2011: Every Company is a Media Company
As newsrooms shrink and people seek more and more content online, companies can help tell their stories through the production of great content that isn’t marketing- or PR-driven. Tom Foremski, who coined the phrase “every company is a media company,” and Cisco Systems Network editor Wendy Tanaka join Neville and Shel for a discussion about content strategies.
Get this podcast:
- Download the MP3 file (23.2Mb, 57:56)
- Get the show on iTunes
- Subscribe to the FIR RSS feed
- Get the FIR app for your iPhone
About our Conversation Partners
Tom Foremski has been reporting on the business of Silicon Valley for US and global newspapers and magazines since 1984. He worked full time for the Financial Times from 1999 to 2004 and contributed articles from 1985 onwards. He currently publishes Silicon Valley Watcher, reporting on the business and culture of Silicon Valley. It is a news/blog site also featuring other reporters and editors. Connect with Tom on Twitter at tomforemski.
Wendy Tanaka is social media communications manager at Cisco Systems, where she works on The Network, Cisco’s recently-relaunched content-focused newsroom. it’s her first corporate job; previously she served as technology editor at Forbes and as and as managing editor of Red Herring magazine. She also spent six years as a business writer at the Philadelphia Inquirer. Connect with Wendy on Twitter at FromWendy.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
FIR Live is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Previous entry: FIR Speakers and Speeches: July 2011 SF Curators Salon