FIR Interview: Christian Gunning, Boingo

imageIn this FIR Interview, co-host Shel Holtz talks to Christian Gunning, director of Corporate Communications for Boingo, which provides WiFi service in airports across the U.S. On Saturday, April 10, an email meant to be used as a test was inadvertently sent, sometimes repeatedly, to Boingo customers. The company’s social media manager saw customers talking about it on Twitter, leading the company to deal quickly with the issue, reaching out to customers through a variety of channels.

Gunning discusses the use of the company’s home page as well as its blog, Twitter, Facebook and LinkedIn to keep the problem from escalating into a full-blown crisis.

Get this podcast:

image

About our Conversation Partner

imageAs Boingo’s director of corporate communication, Christian Gunning is responsible for the public relations, social media, marketing communications and web asset functions.  He is blessed with a talented team of professionals who make his job a joy. He has been with Boingo since its inception in 2001, and has served in product management, product development, marketing communications, public relations, and myriad other roles — as necessary — during its startup phase.

Before Boingo, he served as director of public relations for eCompanies, a technology start-up incubator, and has also worked for networking, software and semiconductor companies in various senior roles at Shandwick International (via Miller/Shandwick Technologies) working with companies such as Microsoft and Compaq Computer in the U.S. and in Singapore. He got his start in the industry at Manning, Selvage & Lee working on the California Lottery and California Department of Forestry.  Christian has a BA from the University of Southern California’s School of Journalism, where he also served as an adjunct professor teaching “PR for the Internet and High Tech.”

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 04/14 at 01:20 PM

Name:

Email:

Location:

URL:

Smileys

Remember my personal information

Notify me of follow-up comments?

Submit the word you see below:


Next entry: The Hobson & Holtz Report - Podcast #543: April 19, 2010

Previous entry: FIR goes weekly, introduces format changes

<< Back to main