FIR Interview: Chris Muccio, author, 42 Rules for 24-Hour Success on LinkedIn

42 RulesLinkedIn is, arguably, the premier social network for Business-to-Business (B2B). Over 200 million people have profiles on LinkedIn, but most put their information up with no particular strategy to get the most out of LinkedIn.

42 Rules for 24-Hour Success on LinkedIn, 2nd edition, discusses just this topic. In this FIR interview, correspondent Michael Procopio spoke with the author Chris Muccio about the concepts in the book. As the discussion was more an interview with Chris about how to manage a LinkedIn presence than directly covering this new edition of the book we’ve put this in as an FIR interview rather than a FIR Review.

Chris covers the common mistakes that can easily be fixed as well as more advanced tips on getting the most out of LinkedIn.

Get this podcast:

About our Conversation Partner

Chris MuccioChris Muccio is the Chief Technopologist for Catapult Interactive, a strategic marketing tech firm engineered to transform marketing in the digital world. He previously worked at Ajilon Finance Solutions, Sensormatic and Inphynet Medical Management / EMSA. Chris started his career as a CPA at Cooper and Lybrand.

Connect with Craig on Twitter at @CFOstrategist.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 09/13 at 12:32 PM

Name:

Email:

Location:

URL:

Smileys

Remember my personal information

Notify me of follow-up comments?

Submit the word you see below:


<< Back to main