FIR Cut: Searching by brand keywords on the rise

download For Immediate Release podcast

Download the file here (MP3, 1.54MB; length 3:15), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by neville on 08/18 at 09:36 AM
  1. Ha! Interesting indeed (too bad you cut it out :-). Well, as a shameless plug for my redesigned business card (based on the issue you bring forward) i posted an entry about this in weconverse late June. In Swedish, but Google makes a pretty good translation. Furthermore, a couple of images tells more than 2k words. Starts in the second paragraph at http://tinyurl.com/635w7y
    I might add here that “key word search” is increasingly used for navigation in our personal computers (core issue in OSX and Vista), i.e. instead of browsing to the correct folder one just search for the document.

    Posted by Richard Gatarski  on  08/18  at  12:05 PM
  2. Shel was fascinated by people searching for things like “YouTube” and “Facebook” rather than just “going there,” so I have to share this story.

    A friend told me a story about his boss’s Web browsing and searching habits, which are certainly odd. The guy apparently believes this is the best workflow for doing an effective Web search:

    -open browser
    -wait for home page, Yahoo.com, to load
    -conduct a Yahoo search for “google”
    -click the first search result
    -wait for Google.com to load
    -conduct a search for whatever it is he’s looking for

    Why? Who knows? He won’t have it at all when anyone tries to talk some sense into him. He must really like Google but not understand a simple bookmark. :)

    Posted by Mike Keliher  on  08/20  at  11:06 AM
  3. I was surprised to see the “best buy” keywords is searched over 1.5Mn/month searches only in US. cnn also over 2Mn, why people not simply type cnn.com, rather going to google.
    It really indicates how important is branding and the name chosen for the business.
    Great pick, thanks for sharing this trend.

    Posted by .(JavaScript must be enabled to view this email address)  on  09/04  at  12:10 PM

Name:

Email:

Location:

URL:

Smileys

Remember my personal information

Notify me of follow-up comments?

Submit the word you see below:


<< Back to main