FIR Cut: Gartner Report on Newspapers and Social Media

A report from Gartner Research suggests newspaper publishers haven’t leveraged social media in such a way that papers’ biggest fans are able to serve as brand ambassadors. You can’t tweet an article directly from the newspaper’s website, for instance. It’s easy to substitute “companies” and “businesses” for “newspaper publishers” when reading the report.

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Posted by shel on 03/26 at 02:55 PM

  1. Download Link is (you misst the ‘s’)
    http://media.libsyn.com/media/fir/fir-cut-newspapers.mp3

    Posted by Hugo E. Martin  on  03/29  at  12:14 AM

  2. Thanks, Hugo. On my way to fix that now.

    Posted by Shel Holtz  on  03/29  at  10:34 AM

  3. Social media has become mainstream and as someone said: every media becoming social. I always think some brands and their attitudes to social media, content marketing, management. It is clear from every angle, except from view, that most brands are overlooking the “social” in front of the social media. This is what sets social media apart from other kinds of media. To excel in social media, you begin with cultivating a social media mindset. Most have not understood what this platform offers.

    Posted by Reputation Management  on  05/20  at  06:46 PM

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