FIR Cut: Developing global consensus for the PR profession
- NevilleHobson.com: What do Barcelona, Melbourne and Stockholm mean to PRs?
- Global Alliance: The World Public Relations Forum: Melbourne’s Mandate for PR
- Barcelona Declaration of Measurement Principles
- The Melbourne Mandate
- Stockholm Accords
Hi Neville! Great conversation you have started once again. I just want to say that, as much as I want to change things (and all of us that want this change as well), it is impossible to do it alone and the biggest problem is not knowing where are we going to. There is a huge gap between the discipline and the real life PR, which makes things even more difficult. So really, without the participation of a big number of people, it is hard to move forward.Posted by Kelly Gomes Pereira on 05/01 at 04:32 AM
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