FIR Book Review - Enchantment by Guy Kawasaki

EnchantmentEnchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki.

FIR Book Reviews editor Bob LeDrew reviews Enchantment, Guy Kawasaki’s tenth book. From the publisher’s book description:

"Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.

"Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions."

The book’s website is at www.guykawasaki.com/enchantment/ and there is a Facebook page.

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Enchantment by Guy Kawasaki

Publisher: Portfolio
Hardcover, 211 pages
Published March 2011
ISBN-10: 1591843790
ISBN-13: 978-1591843795

Purchase at Amazon US (Kindle edition), Amazon Canada, or Amazon UK (Kindle edition).

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This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 08/17 at 11:04 PM

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