Friday, November 07, 2014
Chats with Chip #4: William Beutler of Beutler Ink
William Beutler is the founder of Beutler Ink, a social media content agency that specializes in visual storytelling and content marketing. He’s done work for companies like Google, Verizon, and the NBA, to name just a few. For much of the past decade, he has been active as an editor of Wikipedia. And he recently co-authored an e-book helping to guide people through the often murky and seemingly treacherous waters of that site.
In this podcast, he discusses how he came to be involved with Wikipedia and ultimately launch an agency that, in part, focuses on helping clients engage with the site (and its editors) more effectively.
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About Your Host
Chip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.
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FIR’s Chats with Chip is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.