Speeches
Speeches and panel discussions
Wednesday, June 16, 2010
FIR Speakers & Speeches: Mel Carson at Dell B2B Social Media Huddle
The second Dell B2B Social Media Huddle (hashtag: #dellb2b) took place at Microsoft in London on May 25, 2010. The aim of the one-day event was to bring together senior in-house communications and marketing professionals to exchange and share experiences on business-to-business social media for mutual benefit.
Each of the presentations, and some of the unconference sessions, were live-broadcast via UStream (see the video recordings) and audio-recorded for FIR Speakers & Speeches podcasts.
In this FIR Speakers & Speeches podcast, Mel Carson, Community and Social Media Manager at Microsoft Advertising in the UK, talks about Learning and Earning and offers some practical ideas of how to get the best from social media marketing and your business presence on the web.
- Get this podcast:
- Download the MP3 file (18.5Mb, 40:23)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone or Android device
About the Dell B2B Presenter
Mel Carson’s role at Microsoft Advertising is to build relationships within the online advertising community, supporting and educating through the Microsoft Advertising Blog, evangelising through social media, and by speaking about internet marketing at conferences, trade shows & other events.
Mel began his digital advertising career as an editor at the search engine LookSmart in 2000, spending time at 24/7 Search as an Account Director before moving to Microsoft in 2005. He was part of the team that planned and executed the UK roll-out of Microsoft adCenter in August 2006, and it didn’t take much persuasion for Mel to join Microsoft Advertising Community Team when it became apparent that social media marketing was going to be huge!
Mel has spoken about Internet Marketing, adCenter, Search, Social Media & Digital at conferences and events all over the world including US, UK, Canada, Middle East, Ireland, Spain & Iceland. He also lectures on MBA, MSc and online marketing courses, advising syllabus decision makers at Cranfield School of Management and Birkbeck College, part of London University.
For the last three years, Mel has been writing a digital blog for Media Week at www.MediaWeek.co.uk/Blogs and at his own site www.MelCarson.com.
Twitter: @MelCarson.
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Speakers & Speeches is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Thursday, June 10, 2010
FIR Speakers and Speeches: Alex Plant on Corporate Video Channels
Content summary: Alex Plant, Head of Social Media and Social Media Studio at NetApp, delivers a breakout session at the 2010 New Communications Forum titled, “Why a Corporate Video Channel Makes Sense,” April 22, 2010.
From the NewComm Forum session description:
This session will explore why enterprise businesses should create unique video content and programming that effectively communicates to various audiences. It will also highlight best practices for integrating video into a broader social media and traditional communications program. Specifically, Alex Plant, head of Social Media and Multimedia Studio at NetApp will discuss how NetApp successfully built and implemented a corporate video program that provides an authentic, transparent, and effective communications experience to a multi-faceted audience profile including customers, employees, investors, media, and competitors.
The session will include an overview on key considerations that any savvy social media lead should consider before implementing video into the broader communication program. Participants will learn how to effectively reach the right audiences through relevant video content prioritization, organization, and distribution, targeted measurement, and integration of video into the broader communication initiatives like product launches, corporate events, press releases, competitive issues response, and new customer acquisition.
Attendees will leave this session with a solid understanding of why video programming is important for any B2B communications initiative, how to develop and implement corporate video programming that talks to the right external audiences, and how to set goals that correctly measure the effectiveness and reach of a video program.
This presentation was part of the “The New Media Landscape” track.
A special thanks to Michael Procopio for supplying the recording.
About Alex Plant, Head of Social Media and Multimedia Studio
Alex Plant heads all things social and multimedia for Sunnyvale, CA-based NetApp, Inc. A 13-year Silicon Valley veteran, he previously held positions at Sun Microsystems, managing the corporate communications objectives and its relationship with the onsite television studio; Burson-Marsteller, working closely with HP on brand and product communications; and has managed corporate communications campaigns for Palm, Adobe and other major technology brands. Follow Alex on Twitter (@APatNetAPP) or check out the NetAppTV channel on YouTube to see the exciting combination of multimedia and social media at work.
- Download the file here (MP3, 24.2Mb, 60:30).
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Tuesday, June 08, 2010
Speakers and Speeches: Jen McClure and Vinay Iyer on Social CRM
Content summary: SNCR President Jen McClure and Vinay Iyer, vice president of SAP CRM Global Marketing, presented a breakout session, “Intro to Social CRM,” at the New Communications Forum as part of the Social CRM track on Wednesday, April 21, 2010.
From the NewComm Forum session description:
There has been broad experimentation with social media channels by both B2B and B2C companies in the past few years. Today, companies are realizing that traditional customer engagement channels like call centers, web and partner channels are not going to go away anytime soon, while also trying to understand what bottom line impact social media channels can have, and how these new channels need to work with traditional models to deliver a consistent and superior customer experience. This has led to a new tool set and approach to customer relationship management — social CRM.
Social CRM has been defined as a philosophy and a business strategy. It involves a new Web 2.0-enabled technology platform, new business rules and workflow processes. Social CRM allows organizations to engage the customer in conversations that provide mutually beneficial value. Join conference host Jen McClure for a discussion with social CRM experts and learn how social CRM differs from traditional CRM, the new business models, the processes, the methodologies, the practices, and the technologies that are part of social CRM.
This session will discuss SAP’s experience in leveraging social media channels for customer and ecosystem engagement as part of an overall customer experience management strategy, and will explore ideas about what the future promises.
This presentation was part of the “Markets are Conversations” track.
A special thanks to Michael Procopio for supplying the recording.
About Jen McClure
Jen McClure is a communications professional with 25 years of experience in media and communications, and is a recognized expert in the field of social media and new communications. Her career includes work in all facets of media and communications, including journalism, market and media research, media relations, PR, strategic communications and publishing.
She is founder and president of the Society for New Communications Research, a global, nonprofit research and education foundation and think tank focused on the latest developments in new media and communications and their impact on business, culture and society, and co-founder of NewComm Forum, an annual conference focused on teaching organizations how to harness the power of the social web.
About Vinay Iyer
Vinay Iyer is the vice president of SAP CRM Global Marketing responsible for thought leadership and marketing. He has championed the use of social media and Web 2.0 channels for SAP CRM marketing efforts, and aspires to keep SAP CRM in the forefront of new media marketing. Prior to joining SAP, Vinay held product marketing and business development roles at Siebel Systems in the US and EMEA. Vinay has a master’s degree in Electrical Engineering and an MBA from The Wharton Business School.
- Download the file here (MP3, 25.6Mb, 63:53).
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Friday, June 04, 2010
Speakers & Speeches: Maggie Fox on Understanding the New Media Landscape
Content summary: Maggie Fox, founder of the Social Media Group, spoke on April 22, 2010 in a breakout session at the New Communications Forum in San Mateo, California.
From the NewComm Forum session description:
You are wasting millions of dollars online every year. It’s time to stop. This session aims to fully explain the concept of “building channel” and completely change the way you spend your marketing and communications dollars on the web.
Join Social Media Group Founder and CEO Maggie Fox for this insider’s look into how some of the largest companies in the world are reinventing themselves to keep pace with this evolution. By successfully leveraging these new platforms and spaces to support their business objectives, savvy firm are blowing their competition out of the water – more quickly and cost effectively than ever before.
In this session you’ll get a full appreciation for the real-life ways in which social technologies are transforming the marketing and communications landscape - today.
Participants will learn:
- Why you should stop building microsites and spending millions on media only to let it all wither when the campaign is over
- How you can think like a broadcaster and stop reinventing the wheel every time you go to market
- The importance of building permanent real estate online, and what that looks like
- Examples of how brands who “get it” are using social platforms to cost-effectively and repeatedly reach millions of qualified hand-raisers - virtually for free
- The resources and structure you need to have in place to support this new model
Participants will gain:
- An insider’s look at how some of the biggest businesses in the world are coming to understand that they are now media companies
- A look at real-life syndication and content models that have been deployed within Fortune 50 companies
- An understanding that this is publishing, but with a twist - community management (the “conversational element”) is also essential - what does that look like from a resource and structural perspective?
- An understanding of how you can help your organization make the shift; your objective in this fragmented universe should be to build channel - not microsites
This presentation was part of the “Markets are Conversations” track.
A special thanks to Michael Procopio for supplying the recording.
About Maggie Fox
Maggie Fox is the founder of Social Media Group, one of the world’s largest independent agencies helping business navigate the new socially-engaged Web. Pioneers in the field, Social Media Group has developed social media strategies for some of the best-known brands in Europe and North America, including; Ford Motor Company, SAP Global Marketing, Yamaha Motor, Corbis, and Harlequin Publishing.
Maggie has been interviewed about social media by The Washington Post, CBC Radio, The Globe and Mail, CTV News, The Toronto Star and Marketing magazine, among others. She was recently included in Women Who Risk, a listing of influential women who head up Internet-based firms, and is a member of both The Social Media Collective, an invite-only group of “the web’s best thinkers on media, marketing and web 2.0” and the Enterprise Irregulars.
Maggie was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing magazine. Maggie is frequently asked to speak to the media and business groups across North America about Web 2.0, and sits on the Advisory Board for Stodgy Media, operators of the Social Media Collective and MyVenturePad sites. She also has a seat on the advisory board of Humber College’s Public Relations program.
- Download the file here (MP3, 22.7Mb, 56:48).
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Thursday, June 03, 2010
FIR Speakers & Speeches: Benjamin Ellis at Dell B2B Social Media Huddle
The second Dell B2B Social Media Huddle (hashtag: #dellb2b) took place at Microsoft in London on May 25, 2010. The aim of the one-day event was to bring together senior in-house communications and marketing professionals to exchange and share experiences on business-to-business social media for mutual benefit.
Each of the presentations, and some of the unconference sessions, were live-broadcast via UStream (see the video recordings) and audio-recorded for FIR Speakers & Speeches podcasts.
In this FIR Speakers & Speeches podcast, social technologist and serial entrepreneur Benjamin Ellis presented the business case for social media and the real ROI.
- While listening to the audio, which includes a post-presentation Q&A discussion, you can follow the presentation itself with the PowerPoint deck embedded below (or at Slideshare).
Get this podcast:
- Download the MP3 file (26.6Mb, 58:14)
- Get the show on iTunes
- Subscribe to the FIR Speakers & Speeches RSS feed
- Get the FIR app for your iPhone or Android device
About the Dell B2B Presenter
Social technologist and serial entrepreneur Benjamin Ellis has worked in the online world since the mid 1980s. He has worked with companies including Cisco Systems, Juniper Networks in Silicon Valley, and on projects with Microsoft, IBM and Motorola.
After more than two decades working at the leading edge of technology, Benjamin is still passionate about what it can achieve, particularly at the intersections between people, communication and software.
He is mainly known for his roles at Redcatco (blog) and SocialOptic (blog), and his support for start-ups and growing UK digital businesses - predominately though the Digital Mission with Chinwag and the UKTI.
Twitter: @BenjaminEllis.
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Speakers & Speeches is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Wednesday, June 02, 2010
FIR Speakers & Speeches: Neville Hobson at Dell B2B Social Media Huddle
The second Dell B2B Social Media Huddle (hashtag: #dellb2b) took place at Microsoft in London on May 25, 2010. The aim of the one-day event was to bring together senior in-house communications and marketing professionals to exchange and share experiences on business-to-business social media for mutual benefit.
Each of the presentations, and some of the unconference sessions, were live-broadcast via UStream (see the video recordings) and audio-recorded for FIR Speakers & Speeches podcasts.
In this FIR Speakers & Speeches podcast, FIR co-host Neville Hobson kicked off the event with an introductory presentation that addressed the big question: Why should you care about social media?
- While listening to the audio, you can follow the presentation itself with the PowerPoint deck embedded below (or at Slideshare).
Get this podcast:
- Download the MP3 file (13.6Mb, 29:47)
- Get the show on iTunes
- Subscribe to the FIR Speakers & Speeches RSS feed
- Get the FIR app for your iPhone or Android device
About the Dell B2B Presenter
Neville Hobson, ABC, is an IABC-accredited communicator, blogger and podcaster, one of the leading European early adopters and influencers in social media communication for business.
He is Head of Social Media Europe for WCG and co-host of the For Immediate Release podcast series.
Twitter: @jangles.
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Speakers & Speeches is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Photo of Neville Hobson by Benjamin Ellis, used under CC license. Taken at the Dell B2B Huddle.
FIR Speakers & Speeches: Chuck Hester on LinkedIn
Content summary: Chuck Hester, author of “Linking In to Pay It Forward,” speaks on how LinkedIn is transforming business communications, connections and brands. He gave his talk at the New Communications Forum in San Mateo on Friday, April 23, 2010.
From the NewComm Forum session description:
LinkedIn has more than 61 million users from 200+ countries around the world. A new member joins LinkedIn almost every second, and executives from all Fortune 500 companies are LinkedIn members. But how does this affect your business and your brand? How can you use LinkedIn promote both your personal and professional brand and effectively use it to promote your business? Join LinkedIn author and Power Connector Chuck Hester as he explores the good, the bad, and the possibilities of LinkedIn and how it’s transforming the way we do business.
This presentation was part of the “NewComm Essentials” track.
A special thanks to Michael Procopio for supplying the recording.
About Chuck Hester
Chuck Hester has more than 30 years of experience in PR, marketing, and branding. A LinkedIn power connector, Chuck has more than 10,000 direct connections, and is a sought-after expert on LinkedIn and social networks. He is the author of Linking In to Pay it Forward and the forthcoming Social Media for the Rest of Us.
- Download the file here (MP3, 27.2Mb, 67:54).
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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