Interviews

FIR Interviews

Wednesday, August 08, 2007

FIR Interview - Pete Blackshaw, Nielsen BuzzMetrics: August 8, 2007

In this age of transparency, it’s harder than ever for brands to defend themselves. What companies can do is employ defensive branding techniques to defend and protect themselves in times of crisis.

As a prelude to Defensive Branding 101: Troubleshooting Your Brand in the Age of Consumer Control, a free webinar from Nielsen BuzzMetrics on August 10, Neville Hobson and Shel Holtz talked with Pete Blackshaw about defensive branding: what it is, what it means to companies and how to use it. Companies discussed or mentioned in the conversation were Comcast, Toyota, Gerber, General Motors, Dell Computer, and Dole.

About our Conversation Partner

Pete Blackshaw is chief marketing officer of Nielsen BuzzMetrics. A former interactive marketing leader at P&G and founder of consumer feedback portal PlanetFeedback.com, Pete co-founded the Word-of-Mouth Marketing Association (WOMMA).

He is a frequent speaker at interactive marketing industry events, serves as Ad-Tech advisory board member, and authors several blogs including ConsumerGeneratedMedia.com.

Pete will be starting a new consulting group within BuzzMetric’s new parent, Nielsen Online.

Nielsen BuzzMetrics is the global measurement standard in consumer-generated media. BuzzMetrics helps promote and protect brands by measuring CGM and listening attentively to the online “buzz.”

Download the 32-minute conversation here (MP3, 14.7Mb), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future interviews, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 08/08 at 12:36 PM
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Tuesday, July 31, 2007

FIR Interviews - Sallie Goetsch at iMeme Conference: 07/31/07

Our correspondent Sallie Goetsch (rhymes with “sketch”) attended the Fortune magazine’s iMeme conference July 12-13 in San Francisco and recorded a series of interviews. Sallie’s interviews included the following:

Sam Whitmore, Sam Whitmore Media
Eva Chen, Trend Micro
Paul Plushckell, Spigit
Keith Ferrazzi, author of Never Eat Alone
Esther Dyson, EDventure, Release 0.9
David Kirkpatrick, Fortune

Conference videos are available here.

Download the 24-minute conversation here (MP3, 11.2Mb), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 07/31 at 10:14 AM
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Monday, July 02, 2007

FIR Interview - David Kirkpatrick, Fortune magazine: July 2, 2007

Fortune magazine’s iMeme 2007 conference in San Francisco on July 12-13, 2007, will bring together top thinkers in technology to share the ideas and digital memes that will drive the future. Co-chaired by David Kirkpatrick, the conference will address the digital evolution now transforming the worlds of commerce and culture. Participants will include leaders of the internet, tech, media, and telecom industries, as well as founders of the information age and explorers of new digital frontiers.

Neville Hobson and Shel Holtz talked with David about the event, its speakers and programme in a wide-ranging conversation that includes platforms of the future, the challenges tech and telecom face as the connected world expands, digital media, the impact of green technology, and upcoming digital disruptors.

About our Conversation Partner

David Kirkpatrick, senior editor, internet and technology at Fortune, specializes in the computer and technology industries, as well as in the impact of the internet on business and society. He writes Fast Forward, a column which appears weekly on fortune.com and through email and RSS subscription.

Kirkpatrick joined Time Inc. in 1978 while working as a video artist, and started at Fortune in 1983. In 1991 he began covering the computer beat. In 1990 his story “Will You Be Able to Retire?” was a finalist for the National Magazine Award in the personal service journalism category. He has written cover stories on Apple, IBM, Microsoft, Intel, Sun, and numerous other topics including blogging. He is regularly ranked one of the most influential tech journalists in the US.

Kirkpatrick has appeared frequently as a technology industry expert on CNN and PBS. Working with other Fortune editors, he developed and hosts Brainstorm, a multi-disciplinary conference which brings together global leaders to interact and discuss the future. The conference, first held in 2001, takes place annually in Aspen and is produced in partnership with the Aspen Institute.

Download the 33-minute conversation here (MP3, 15.2Mb), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 07/02 at 12:48 PM
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Saturday, June 02, 2007

FIR Interview- Ike Pigott, American Red Cross: June 2, 2007

Communicating with residents of areas struck by natural disasters is a challenge, but Ike Pigott—communications director for the American Red Cross’s Southeast region—has found that blogs can play a significant role in improving the flow of information. Ike and Shel Holtz talked about the introduction of blogs to the mix, the spread of the idea to other regions, and the potential for other social media in disaster communication as well as the possible other uses of blogs.

About our Conversation Partner

Ike Pigott is the Director of Communications and Government Relations for the American Red Cross in the southeastern U.S. As an in-house communications consultant, Ike counsels 107 local chapters on strategy, training, and crisis communications.

A 16-year veteran of broadcast news, Ike won several awards (including an Emmy for news writing.) He left television - but not his passion for helping others tell their story to the world. Ike is self-taught as a blogger, a web-designer, a site administrator, and a social media enthusiast. He tells others that if he can learn it, they can too.

While making the transition to the non-profit world, Ike started freelancing as a media trainer and interview coach - and continues to hone those skills working with Red Cross volunteers who deploy across the country in disasters. In the little spare time his family and work afford him, be blogs about whatever crosses his mind at Occam’s RazR and teaches Kung Fu at his home. Ike is married with two young children who teach him more than he teaches them. He’s a regular on Twitter.

Download the 24-minute conversation here (MP3, 10.8Mb), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox. Photo of Ike Pigott by Kami Huyse.

Posted by shel on 06/02 at 06:02 AM
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Friday, June 01, 2007

FIR Interview - Karl Susman, Blogger/Podcaster Insurance: 06/01/07

In the U.S. anybody can sue anybody for anything. Whether you’re right or wrong, being sued could cost tens of thousands of dollars just to defend yourself, to say nothing of a judgment against you. It’s an issue that is bound to hit bloggers and podcasters sooner or later, which is why Karl Susman—a blogger and a podcaster himself—found underwriters to provide liability insurance for bloggers and podcasters, which he now offers through his Los Angeles-based insurance agency.

Karl and Shel Holtz spoke about the liability insurance as well as equipment coverage and what it can mean for bloggers and podcasters.

About our Conversation Partner

Karl Susman runs Susman Insurance in Los Angeles, California. His webpage detailing information on podcaster and blogger insurance can be found at www.susmaninsurance.com/podcast. He can be reached via Skype at karlwireless. He also blogs and podcasts. He also Twitters.

Download the 20-minute conversation here (MP3, 9.4Mb), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 06/01 at 12:24 PM
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FIR Interview - Robin Crumby, Melcrum: May 31, 2007

Social networks are attracting a lot of attention in business, no more so than in the field of organizational communication. In this edition of For Immediate Release podcast interviews, Neville talked with Robin Crumby, Managing Director at London-based research and training firm Melcrum.

Our conversation included discussion about the Melcrum Communicators’ Network - its launch, what’s in it for communicators, where it fits in a crowded social networks space, and what the future might hold.

About our Conversation Partner

Robin Crumby is Melcrum’s Managing Director and co-founded the business with Victoria Mellor in 1996.

Robin has launched a number of online communities and websites for professional communicators over the years, including The Communicators’ Network, The Internal Comms Hub, and the Strategic Communication Research Forum. He oversees Melcrum’s marketing, sales and operations for its three offices in London, Chicago, IL and Sydney, Australia.

Melcrum is a research and training business, expert in all aspects of internal communication. Through its global networks, Melcrum connects more than 25,000 professional communicators in sharing what works.

Download the 14-minute conversation here (MP3, 6.2Mb), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 06/01 at 01:01 AM
Show Notes • Interviews • (1) Comments • Permalink

Wednesday, March 07, 2007

FIR Interview: Podcast 101 class at NewComm Forum - 03/07/07

In this edition of For Immediate Release podcast interviews, Shel had participants in a preconference session on podcasting at the New Communications Forum (Las Vegas, Nevada) produce a podcast. The exercise wrapped up the half-day workshop and was designed to impress upon participants just how easy it is to record, edit, and upload a podcast. Robin Browne, a communicator from Canada, volunteered to serve as interviewer and host. The group decided to talk about how they use their cell phones for activities other than phone calls and how the evolving use of mobile technology could impact their organizations’ communication efforts. This is the resulting podcast.

Since these are interviews, this seemed like the best place to put the show.

Download the conversation here (MP3, 2.04MB), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future interviews, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro and extro music - Murray Gets Paid by

Citizen Six.

Posted by shel on 03/07 at 08:45 PM
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