Show Notes
LInks to items mentioned in the podcast
Saturday, March 14, 2015
FIR On Strategy with Andrea Vascellari, Episode 21: March 14, 2015
A clear scope it’s critical to a project’s success. In this episode we will understand what the scope is, why it’s so important and then I’ll share with you an actionable methodology that you can use to define the scope of your projects more effectively and efficiently.
Here you can find the description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.
This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.
Get this podcast:
- Download the MP3 file (5.5Mb, 11:26)
- Get the show on iTunes
- Subscribe to the FIR On Strategy with Andrea Vascellari RSS feed
- Get the FIR app for your mobile device - iPhone | Android | Windows 8 / Windows Phone
About Your Host
Andrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.
With over 15 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps organizations integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.
Connect with Andrea on Twitter: @vascellari.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)
. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.
FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Show Notes • FIR On Strategy • (2) Comments • Permalink
Friday, March 13, 2015
FIR Presents Inside PR #403: PR has an HR problem
Yes, PR has an HR problem.
There are two things at play:
- A recent Bloom & Gross study shows there still is a salary gap between men and women in the PR industry…sometimes as much as $42,000 per year.
- A CIPR study shows there is a major threat to the PR industry because of the lack of digital skills at the very senior levels.
On the first, we are an industry that is female-dominated. It’s anywhere between 73 and 85 percent female. And yet…
Most of the most senior-level positions, particularly inside PR firms, are held by men.
As male business leaders, I challenged Martin and Joe to think about how they hire—and compensate—their female employees. It led to a nice discussion.
The other issue at play is the lack of evolution in the PR industry, particularly at the senior levels.
Paul Sutton shared the following screen grab in his blog post, “Experience Can’t Be More Than Skill in PR. Can It?”
The industry, has a whole, has a very low barrier to entry. That’s a problem. It’s also a problem that anyone with a computer considers themselves a communicator.
And now we have to contend with the digital communications experts that all are younger than 30 years old because the most experienced practitioners haven’t learned the new skills necessary to take the industry to a new place.
The conversation gets a little heated—not because we disagree, necessarily—but because we are passionate on the topic.
Get this podcast:
We’d love to hear your thoughts!
- Download this episode (9.07Mb Mb, 21:18)
- Subscribe to FIR Presents Inside PR on iTunes
- Subscribe to the FIR Presents Inside PR RSS feed
- Get the FIR app for your mobile device - iPhone | Android | Windows
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.
Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.
FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.
FIR on Higher Education #30: David Meerman Scott on Leveraging Slideshare and the New Rules of Sales
Author and speaker David Meerman Scott has used Slideshare quite successfully to market his latest book. His presentation entitled The New Rules of Selling has generated over 172,000 views and a ton of social engagement. Consequently, this has led to a strong sales numbers. On episode 30 of FIR on Higher Education, David discusses this approach and shares tips on how academics, marketers and communicators can leverage Slideshare.
He also explains the principles of the news rules of sales and service, such as “authentic storytelling sets the tone” and “content is the link between companies and customers.” We are all in the business of selling something to a certain extent. You won’t want to miss out hearing David’s viewpoints about the new rules of selling. In fact, David’s insights are so relevant and insightful for a higher education audience, that I exceptionally had this interview transcribed. You can access it here.
In our tips and reports section, I outline the importance of university communicators mobilizing their colleagues to be brand ambassadors and highlight my new free Cheat Sheet Series that is now available. Technology correspondent Harry Hawk discusses Campus Pack’s podcast technology.
Enjoy the show!
About David Meerman Scott
David Meerman Scott is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 4th edition, has been translated into 26 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 300,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, World Wide Rave, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon (now in pre-production as a feature-length film titled The Men Who Sold the Moon) and Marketing Lessons from The Grateful Dead.
Get this Podcast:
- Download the MP3 file (15.3 MB / 31:48)
- Subscribe to “FIR on Higher Education with Kevin Anselmo RSS feed
- Get the show at iTunes
- Get the FIR app for your mobile device - iPhone | Android | Windows
This episode is sponsored in part by Experiential Communications’ Media Training for Academics program.
If you enjoy the For Immediate Release on Higher Education podcast, please considering leaving a review, rating and subscribe at the following link (once at this page, click view in iTunes).
About Your Host
Kevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also is the creator and instructor of the Media Training for Academics program.
Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.
Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.
Find Kevin on Twitter: @kevinanselmo.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Show Notes • Higher Education • (0) Comments • Permalink
Monday, March 09, 2015
The Hobson & Holtz Report - Podcast #798: March 9, 2015
Quick News: Vodafone offers 16 week maternity leave globally, Google+ will uncouple photos and communication from streams, Sprinklr introduces Content Lifecycle Management, podcasts are the next frontier for PR says Richard Edelman; Ragan promo;
News That Fits: Experience marketing is the new normal; Michael Netzley’s Asia Report: leading documentaries come under censorship orders across Asia, and more; the evolving role of PR - and what are you going to do about it?; the Media Monitoring Minute with CustomScoop; listener comments in the FIR Podcast Community on Google+; should marketing departments join the war on ISIS, and what do we understand about ISIS and social media?; Igloo Software promo; the past week on the FIR Podcast Network;
Music by Pretty Visitors; and more.
Get FIR:
- Download the MP3 file (35.5Mb, 88:06)
- Subscribe to the Hobson and Holtz Report RSS feed
- Get the show at iTunes
- Get the FIR app for your mobile device - Android | iPhone | Windows Phone | Windows 8 and 8.1
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.
For Immediate Release: The Hobson and Holtz Report for March 9, 2015: An 88-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday March 16…
FIR Presents Linked Conversations #25: A conversation with Shel Holtz
Welcome to the latest episode of LinkedConversations with Chuck Hester.
This episode includes a few LinkedIn tips on how you can archive your data on LinkedIn plus how to use the LinkedIn Publishing platform.
You can find my LinkedIn blog posts here. I welcome shares and comments on these posts!
My guest today is Shel Holtz, co-founder of our podcast network – and host of the For Immediate Release podcast, along with Neville Hobson.
In our interview, we talked about an article he published on the skills – or lack thereof – of senior PR professionals. You can read more of Shel’s posts on his site.
Don’t forget my new book: Social Media for the Rest of Us: A Boomer’s Perspective is now available for pre-order. Exclusively for my listeners, you can get 25 percent off by using the code: SM4Boomers (case sensitive).
Be sure to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”
So thanks for listening and if you like what you hear, spread the word!
Get this podcast:
- Download the MP3 file (33.7Mb, 36:18)
- Get the show on iTunes
- Subscribe to the FIR presents LinkedConversations with Chuck Hester RSS feed
- Get the FIR app for your mobile device - iPhone | Android | Windows
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.
FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Saturday, March 07, 2015
FIR Presents Inside PR #402: Whither Google+
It was first suggested in the midst of an interview with Sundar Pichai and then was confirmed in a Google+ post by Bradley Horowitz. Google+ as we know it is coming to an end. All that we know so far is that it will be broken up into three products – Streams, photos and Hangouts.
So, where does that leave marketers and others who have cultivated communities on Google+ or published original content on it? Gini Dietrich, Martin Waxman and I discuss these questions and what the broader meaning of the changes at Google+ for content marketers.
What do you think?
Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
We’d ask one favor of you. If you like this podcast, please rate us on iTunes.
Get this podcast:
We’d love to hear your thoughts!
- Download this episode (6.96Mb Mb, 16:02)
- Subscribe to FIR Presents Inside PR on iTunes
- Subscribe to the FIR Presents Inside PR RSS feed
- Get the FIR app for your mobile device - iPhone | Android | Windows
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.
Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.
FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.
Monday, March 02, 2015
FIR On Strategy with Andrea Vascellari, Episode 20: March 02, 2015
In this episode we understand what is the execution phase, why it’s so important and then I will share with you an actionable methodology to kickoff your execution phase more efficiently.
Here you can find the description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.
This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.
Get this podcast:
- Download the MP3 file (5.9Mb, 12:16)
- Get the show on iTunes
- Subscribe to the FIR On Strategy with Andrea Vascellari RSS feed
- Get the FIR app for your mobile device - iPhone | Android | Windows 8 / Windows Phone
About Your Host
Andrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.
With over 15 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps organizations integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.
Connect with Andrea on Twitter: @vascellari.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)
. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.
FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Show Notes • FIR On Strategy • (0) Comments • Permalink