Inside PR

Thursday, June 05, 2014

FIR Presents Inside PR 3.74: Scott Monty will not be forgotten

FIR Presents Inside PRThis week on Inside PR, Gini Dietrich and Martin Waxman talk about the implications of the European Court’s right to be forgotten regime and Scott Monty’s classy announcement that he has left his role as social media head for Ford.

In the past two weeks, requests by European citizens have flooded Google with requests to delete information about them from the search engine’s results. Gini points out that the European Court’s decision requiring that Google takedown information upon request does not sit well with Americans, who see this as undermining the right to free expression. Nevertheless, she advises clients with operations in Europe and elsewhere to take note of this move. It points to the need for companies operating globally to be sensitive to different values in different places. Martin is uncomfortable with the potential that this ruling holds to rewrite and obfuscate history. Where do we draw the line between someone wanting to remove a hurtful or hateful opinion and someone who wants to remove or obscure facts? The true impact of this ruling will only be known over time.

And kudos to Scott Monty for the classy way that Scott announced on his blog that he had left his role as social media head at Ford. Scott praised his team, praised the company and praised the work that they did together. Others who are announcing a move would be well recommended to look at Scott’s departure announcement as a template for the right way to handle yourself when announcing a career change.

Finally, interesting factoid or fiction? Martin says that Canada is the only country in the world that still celebrates Queen Victoria’s birthday as a national holiday. With fireworks no less. Is that true? Are we truly unique in the world?

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 06/05 at 08:34 AM
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Friday, May 30, 2014

FIR Presents Inside PR 3.73: Counselors Academy – Agency Lessons Learned

FIR Presents Inside PRMartin here. This week it’s Gini and me and we’re talking about what I learned at Counselors Academy’s annual conference for PR agency owners and leaders.

We’ve mentioned #CAPRSA before – and as many of you know, it’s the place where Gini, Joe and I met in person, got to know each other and really was the beginning of the current IPR hosting team.

Over the years we’ve interviewed PR and social media thought-leaders and recorded live shows at Counselors. This time, I was there without my two compadres (Noooooo…) so it was up to me to give an update on the event.

Highlights included: keynotes by Shonali Burke and Steve McKee, a talk on creative storytelling by Rob Biesenbach and agency leaders like Brett Werner, Janet Tyler and Lynn Casey on strategies and lessons they’ve learned running successful firms.

And of course, it’s a wonderful opportunity to talk ideas with smart, articulate and friendly people and get re-ignited about agency life.

Congratulations to Tom Garrity, the conference chair, Chuck Norman, the co-chair and the entire conference committee. If you’re an agency owner/leader and you’re looking for a must-attend business event, we think Counselors is something you should definitely consider.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 05/30 at 01:16 PM
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Wednesday, May 14, 2014

FIR Presents Inside PR 372: Mesh Conference with Mark Evans

FIR Presents Inside PRMark Evans is a co-founder of mesh conference, which is in its ninth year, and will be held in Toronto on May 27-28.

Roving reporter, Martin Waxman, recently caught up with him.

He began the conversation by talking about the biggest surprises Mark has seen since the conference started.

And, as a former journalist, Martin wanted to know what’s been the biggest change in media since he was writing, and why pitches from PR professionals are still terrible.

Mark handles the latter question extremely well, while providing some great feedback on the things PR pros should consider, even with the immense amount of pressure we face from clients.

They talk about the media stream at mesh, which is the brain child and passion of Matthew Ingram, about the trend toward the new media companies introducing newswires to capture citizen journalists, and the y talk about the conference.

What’s most interesting (as I listened to the interview) is Mark’s take on Neil Harbisson, Mark Little, and Stewart Butterfield.

You’ll find what he has to say about each of these speakers really interesting. He talks about how Neil’s cyborg activism will help you think differently about how you live your life and how you do your job because it gives you a different perspective. How Mark, with the help of Storyful – the company he founded – is standing in the social “grayness” to help us determine what is actually news and what is not. And how Stewart salvaged a business from complete failure by doing a strategic pivot.

It’s a good episode you don’t want to miss!

Disclosure: Thornley Fallis is helping out on the PR for this year’s Mesh conference.

Get this podcast:

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 05/14 at 09:37 AM
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Friday, May 09, 2014

FIR Presents Inside PR #371: New makeovers for Google+ and Facebook

FIR Presents Inside PRMartin, Gini, and I are back together again for the first time since we got together in Toronto for the launch of Gini’s new book Spin Sucks. (And by the way, if you haven’t had a chance to get your copy, I recommend that you do. It’s an excellent read.”)

This week, we ask, “Would you care if Google plus disappeared?”

Martin likens Google+ to vitamins. He knows that they are good for him, but he must remind himself to use it. It’s not part of his daily routine.

While agreeing with Martin that Google+ is not her first-choice social network, Gini says that Google plus is a large driver of traffic to the Spin Sucks website. So while it’s not necessarily a preferred site for its consumer experience, Google+ definitely does drive benefits to a content marketer.

As I look at my top four destinations, I see a real differentiation between Twitter and Facebook on one hand and Google+ and Feedly on the other hand. Twitter and Facebook are ideal for awareness. They tell me something has happened quickly after it does happen. Feedly and Google+, on the other hand, provide me with more in-depth and thoughtful analysis and commentary on developments that lead to better understanding.

We also talk about the FB newswire.

Gini sees its content as typical of citizen journalism – delivering reports on what people are seeing or experiencing in real time. Martin suggests it may be a lifestyle feed, not a news feed.

We’d love to hear your thoughts.

Would you care if Google+ disappeared?

What about FB Newswire? Have you looked at it? Do you find it useful?

Get this podcast:

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 05/09 at 09:46 AM
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Tuesday, April 29, 2014

FIR Presents an Inside PR special edition: Rob Biesenbach on telling stories

FIR Presents Inside PRMartin here. I’m getting ready to head off to PRSA Counselors Academy’s spring conference and thought I’d catch up with one of the presenters, Rob Biesenbach. Rob is a communications expert, speaker, writer and actor who is ‘fighting to end dull ordinary communications in our time’.  (But he doesn’t have a cape.)

At Counselors, Rob’s going to be talking about how to Unleash the Power of Storytelling to build trust and win business.

He says most people play fast and loose with the definition of story and don’t understand its distinct structure: a character, in pursuit of a goal, in the face of some sort of obstacle.

Stories aren’t a quote from Winston Churchill or a customer testimonial.

Rob likens our job as communicators with acting: both require you to connect with your audience, tell a story well and express yourself. Too many businesses compare themselves to other businesses – when they should be looking to and learning from show business, where the most powerful stories in our culture can be found.

Rob is also doing an Ingnite style presentation based on his new book, 11 Deadly Presentation Sins.

He talks about the three he thinks are the worst:

  • Failure to connect with an audience
  • Failure to focus
  • Doing a data dump rather than a story that’s filled with emotion.
  • And when it comes to PowerPoint, he cautions us that when you see ‘insert text here’ on a slide, it’s a suggestion, not a command.

Want to hear more? You can catch Rob at Counselors Academy or check out his website.

And if you’re interested in Counselors Academy and the other presenters, you can follow the hashtag on Twitter #CAPRSA.

Gini and Joe will be back next episode.

Get this podcast:

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 04/29 at 01:06 PM
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Wednesday, April 23, 2014

FIR Presents Inside PR #370: Tom Garrity on PRSA Counselors Academy Conference

FIR Presents Inside PRIt’s Martin semi-solo, this week; Gini and Joe are off.

I’m here with Tom Garrity, president of The Garrity Group and chair of the PRSA Counselors Academy conference for PR agency leaders, which takes place in Key West, Florida, May 4 to 6.

Tom and I start off by chatting about how some PR specialists are also hot air specialists. Actually that’s not quite true. We got on the subject because Tom’s agency represents the Alburquerque International Balloon Festival, one of the more visually exciting events around.

If you follow Inside PR, you’ll know we’ve discussed Counselors Academy before – that’s where Gini, Joe and I met. We’ve been to the event many times, recorded a few episodes there and I was conference chair in 2012.

I’ve said this a number of times: CA is my one must-attend PR gathering of the year, a chance to meet and get to know a smart, friendly and lively group of PR agency movers and shakers.

Unlike other conferences, Counselors is focused on the business of running a PR agency and provides an opportunity to take part in top notch professional development and lots of idea-sharing over casual conversations, coffee or drinks.

This year, one of Tom’s highlights is the closing presentation at Hemingway House, with keynote speaker and ad agency owner Steve McKee, who offers insights from his new book, Power Branding: Leveraging Success of the World’s Best Brands.

Other keynotes include 9 INCH marketing founder Stan Phelps talking about branding and strategic marketing and Shonali Burke on successfully integrating research into your PR plans and pitches.

Tom’s also looking forward to the Bold Moves session – raw conversations about major changes agency owners made in order to transform their business. It’s a Ted X type format moderated by past Counselors chair and Mitchell Communications CEO Elise Mitchell. Speakers include Aaron Blank, president and CEO, The Fearey Group, Lynn Casey, chairman and CEO, PadillaCRT, startup entrepreneur Forest Featherstone and Janet Tyler, founder and co-CEO, Airfoil.

There’s a round of short Ignite presentations, breakout workshops, roundtables and a Cinco de Mayo celebration.

Tom recommends Counselors because it always helps him improve his agency and fill in what he doesn’t know.

Here’s where to go for the schedule. There’s still a bit of time to register if you’re interested. Or you can follow the hashtag on Twitter #CAPRSA.

I’ll be there and will interview some of the presenters for upcoming episodes of Inside PR. Stay tuned.

Get this podcast:

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 04/23 at 08:38 AM
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Thursday, April 17, 2014

FIR Presents Inside PR #369:A Chat with Spin Sucks Content Director Lindsay Bell-Wheeler

FIR Presents Inside PRWe have a very special guest on today’s Inside PR.

She is someone near and dear to my (Gini) heart, both personally and professionally.

She was with me in Toronto a couple of weeks ago for Third Tuesday and we caught up with her to talk blogging, editorial calendars, and community.

That person is the one and only Lindsay Bell-Wheeler, the content director for Spin Sucks.

Lindsay and I have worked together for nearly two years and have evolved the blog from a top 25 contender to one of the top (or the top, depending on which list you look at) PR blog in the world. She also manages the strategic content direction for our clients and coaches a team of writers and editors.

I let Joe and Martin lead the conversation, but managed to get in a few quips of my own.

She didn’t know she was going to be a guest on the show (I know how stressed out she would have made herself had I told her) so her comments, jokes, and wit are completely off-the-cuff…and brilliant.

I’m excited to introduce you to her and excited for you to learn more about the behind-the-scenes happenings of the crazy place we call home.

Enjoy!

Get this podcast:

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 04/17 at 12:30 PM
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