FIR Live

Monday, July 11, 2011

Next FIR Live - July 30: Every company is a media company

These days, for a variety of reasons, every company needs to be a media company. Call it brand journalism. Call it what you like. More and more companies are employing tactics that accommodate the concept.

On the next episode of FIR Live, we’ll discuss what it means to be a media company—and why it’s important—with…

  • Tom Foremski, the man who coined the phrase
  • Wendy Tanaka, technology news editor for Cisco Systems’ The Network, the company’s new media-driven online newsroom
  • Ragan Communications CEO Mark Ragan, who employs content producers to promote a company that hosts conferences and workshops.

FIR Live is (as the name suggests) a live broadcast. Your participation makes these episodes better, so call in or engage with us in the chat room on the Talkshoe website. The call-in number is (724) 444-7444 and the show ID is 97345. FIR Live #23 is set for Saturday, July 30 at 10 a.m. Pacific, 1 p.m. Eastern, 6 p.m. UK.

FIR Live #23 on Talkshoe

Posted by shel on 07/11 at 03:17 PM
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Sunday, May 01, 2011

FIR Live #22 - April 30, 2011: Social media analytics

If communicators have a common struggle when it comes to social media, it’s measurement and the analytics that serve as the foundation for measurement efforts. FIR Live #22 takes a deep dive into social media analytics with a top-flight panel of experts: Katie Paine, Chuck Hemann, Aaron Weber and Ken Burbary.

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About our Conversation Partners

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Katie Paine (left) has been a leader in social media measurement for the last decade and in public relations measurement for 23 years. She developed the first DIY dashboard for PR professionals and champions data-driven PR. She has aided numerous companies define their KPIs and metrics. Katie on Twitter: kdpaine

Chuck Hemann (second from left) has, for the past six years, provided strategic counsel to clients on a variety of topics including online reputation, social media, digital analytics, investor relations and crisis communications.Before joining Ogilvy PR, Chuck was the Director of Social Analytics for WCG, a global media services company based in San Francisco. He also helped to build the company’s social media practice via active engagement in online activities, new business development, client and account management, and the creation and implementation of annual plans and project plans. Chuck on Twitter: ChuckHemann

Aaron Weber (second from right) says his experience has allowed him to garner a breadth of experience and awareness that’s invaluable to research and analysis. “At the end of the day,” he says, “my goal is to work in an environment that understands the value of data, analysis, and perception-shifting to build powerful and ground-changing strategies.” Aaron on Twitter: DadsBigPlan

Ken Burbary (right) is Vice President Group Director, Strategy & Analysis at Digitas. He has 16 years of online marketing & advertising experience, including a deep background in digital and social media. Ken works with companies to create successful digital initiatives that will further their brand objectives, improve customer service by building strong digital relationships with their customers, and increase sales. Ken on Twitter: KenBurbary

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Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

FIR Live is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 05/01 at 09:20 AM
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Friday, April 15, 2011

FIR Live #22 set for April 30: Expert panel will field your social media analytics questions

fir_live_logoOur 22nd FIR Live will focus on social media analytics, and we couldn’t be more pleased with the panel we’ve lined up so far. Joining us will be Katie Paine, principal of KD Paine & Partners and author of “Measure What Matters;” Chuck Hemann, Vice President, Digital Strategy & Analytics at Ogilvy Public Relations Worldwide; and Aaron Weber, Manager of Data & Analytics at Internet business intelligence company Spiral16.

The call-in number is (724) 444-7444; the show ID is 97345. As always FIR Live airs at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. UK.  You can also participate in the live chat on our Talkshoe page.

About our guests

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Katie Paine (left) has been a leader in social media measurement for the last decade and in public relations measurement for 23 years. She developed the first DIY dashboard for PR professionals and champions data-driven PR. She has aided numerous companies define their KPIs and metrics.

Chuck Hemann (second from left) has, for the past six years, provided strategic counsel to clients on a variety of topics including online reputation, social media, digital analytics, investor relations and crisis communications.Before joining Ogilvy PR, Chuck was the Director of Social Analytics for WCG, a global media services company based in San Francisco. He also helped to build the company’s social media practice via active engagement in online activities, new business development, client and account management, and the creation and implementation of annual plans and project plans.

Aaron Weber (second from right) says his experience has allowed him to garner a breadth of experience and awareness that’s invaluable to research and analysis. “At the end of the day,” he says, “my goal is to work in an environment that understands the value of data, analysis, and perception-shifting to build powerful and ground-changing strategies.”

Ken Burbary (right) is Vice President Group Director, Strategy & Analysis at Digitas. He has 16 years of online marketing & advertising experience, including a deep background in digital and social media. Ken works with companies to create successful digital initiatives that will further their brand objectives, improve customer service by building strong digital relationships with their customers, and increase sales.

Join us—your questions will ensure that this will be a fascinating conversation!

Posted by shel on 04/15 at 10:47 AM
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Sunday, February 20, 2011

FIR Live #21 - February 19, 2011: Social Marketing to the Business Customer

One of the most common assumptions among marketers and other communicators is that social media is best aligned with business-to-consumer efforts and that business-to-business cannot take advantage of social channels as effectively. In fact, in many ways, social media is far better employed in the B-to-B space. In this episode of FIR Live, Paul Gillin and Eric Schwartzman, co-authors of the new book, “Social Marketing to the Business Customer,” answer questions about the role of social media in B-to-B marketing.

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Get the chat room transcript.

About our Conversation Partners

Paul GillinPaul Gillin is a writer, speaker and consultant who specializes in business-to-business uses of social media marketing. His four books include The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (co-authored with wife Dana in 2010) and Social Marketing to the Business Customer (co-authored with Eric Schwartzman, 2011). Previously, he was editor-in-chief of the newsweekly Computerworld and founding editor of Internet publisher TechTarget. His website is gillin.com and he blogs at paulgillin.com. He’s @pgillin on Twitter.

Eric SchwartzmanEric Schwartzman has been conducting monthly social media training programs for PRSA since 2006 and works as an independent online communications consultant to businesses, the US Military, government agencies and nonprofits. Eric specializes in online communications strategy, social media policy development and accelerating social media literacy within organizations. He is a frequenter speaker at professional conferences and has been producing the award-winning podcast “On the Record…Online” (which is @ontherecord on Twitter), which focuses on how technology is changing the way organizations communicate, since April 2005. Eric is on Twitter at @ericschwartzman

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Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

FIR Live is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 02/20 at 07:23 AM
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Wednesday, January 26, 2011

Eric Schwartzman, Paul Gillin to discuss social media and B-to-B Feb. 19 on FIR Live #21

fir_live_logoTech journalist and author Paul Gillin and Eric Schwartzman—PR counselor, podcaster and occasional FIR correspondent—have teamed up to write “Social Marketing to the Business Customer,” the only book we’re aware of dedicated entirely to social marketing in the business-to-business world.  Paul and Eric will join us on February 19 for our first FIR Live of 2011 to discuss B-to-B and social media.

For the first time, we’re trying TalkShoe, a competitor of BlogTalk Radio, where we’ve been hosting FIR Live since shortly after we began the series. Just like BTR, TalkShoe features a chat room where you can participate, or you can call in live to join the discussion. Details of the episode on TalkShoe are here. The call-in number is (724) 444-7444; the show ID is 93633. As always FIR Live airs at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. UK.

About our guests

Paul GillinPaul Gillin is a writer, speaker and consultant who specializes in business-to-business uses of social media marketing. His four books include The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (co-authored with wife Dana in 2010) and Social Marketing to the Business Customer (co-authored with Eric Schwartzman, 2011). Previously, he was editor-in-chief of the newsweekly Computerworld and founding editor of Internet publisher TechTarget. His website is gillin.com and he blogs at paulgillin.com. He’s @pgillin on Twitter.

Eric SchwartzmanEric Schwartzman has been conducting monthly social media training programs for PRSA since 2006 and works as an independent online communications consultant to businesses, the US Military, government agencies and nonprofits. Eric specializes in online communications strategy, social media policy development and accelerating social media literacy within organizations. He is a frequenter speaker at professional conferences and has been producing the award-winning podcast “On the Record…Online” (which is @ontherecord on Twitter), which focuses on how technology is changing the way organizations communicate, since April 2005. Eric is on Twitter at @ericschwartzman

Here’s a brief video on Paul and Eric’s book:

 

Join us—your questions will ensure that this will be a fascinating conversation!

Posted by shel on 01/26 at 09:47 AM
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Monday, December 20, 2010

FIR Live #20: Communicating the Deepwater Horizon Oil Spill

The explosion and subsequent oil spill from the Deepwater Horizon oil rig in the Gulf of Mexico last April rapidly became the worst oil spill in US history and the single event that severely affected energy company BP‘s reputation on a huge scale.

In this episode of FIR Live, Gerald Baron, founder and director of PIER, and Neil Chapman, a BP communicator, discuss the communication efforts since the event and consider the lessons for crisis communication.

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About our Conversation Partners

Gerald BaronGerald R. Baron is the president and founder of Baron & Company, a marketing and public relations firm in Northwest Washington, USA, and authors the Crisisblogger blog. He created the PIER System, the only completely integrated Internet-based communication management system for crisis communications, issue management, and ongoing press and public information management. A frequent speaker at conferences, he has served as a strategic and marketing consultant, corporate communications director, publisher, college professor, and entrepreneur.

Gerald is the author of three books on business and marketing, including Now is Too Late 2, one of the best books available on crisis communication in the digital era. More recently, he wrote the white paper Unending Flow: Case Study on Communications in the Gulf Oil Spill, available for download as a PDF (free) or as a Kindle ebook ($6.99).

Neil ChapmanNeil Chapman has worked on high profile public affairs issues in different parts of the world for more than 25 years. He has responded to major crises in the US and UK including the Deepwater Horizon event, legal cases, helicopter crashes, trading scandals, hostage taking and natural disasters. From January 2011 he will run his own communications consultancy, Alpha Voice Communications, focused on crisis communications readiness and presentation/media training.

Neil has been on the communications front line for controversial industrial projects, company takeovers, restructuring and lobbying campaigns. He also has experience working on developments for growing business in Latin America, Africa and Asia. As an oil company executive, he was PR chair for three energy associations - the US Natural Gas Supply Association, Center for LNG and the UK Offshore Operators Association - when they each faced some of their most difficult communications challenges. He has trained and counselled scores of business people at all levels on honing their communication skills, particularly when delivering hard messages or facing hostile audiences.

Neil was a journalist in the UK, working for newspapers, TV and radio.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

FIR Live is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

[Photo at top: The Gulf Coast Management Team in downtown New Orleans, LA on 21 September 2010. Incident Command Posts in Houma, LA and Mobile, AL were consolidated into this location in order to manage day-to-day operations in the Gulf Coast region. Photo © BP p.l.c. Used with permission. More BP photos.]

Posted by neville on 12/20 at 12:07 AM
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Monday, November 22, 2010

FIR Live set for December 18 on BP oil spill communications

The next episode of FIR Live will look at the communication efforts surrounding the Deepwater Horizon explosion and subsequent oil spill—the worst in U.S. history. Our guests are…

  • Gerald Baron, who authors the Crisisblogger blog and wrote “Now is Too Late 2,” one of the best books available on crisis communication in the digital era. Gerald is a founder and Director of Strategic Services for PIER (Public Information Emergency Response) Systems, a crisis communication technology solution. (PIER Systems was used by BP during the Gulf spill crisis.) Most recently, Gerald wrote the white paper, “Unending Flow: Case Study on Communications in the Gulf Oil Spill.

  • Neil Chapman, a BP communicator, was part of BP’s communications response team for the Deepwater Horizon oil spill in the Gulf of Mexico. He has been on the communications front line for controversial industrial projects, company takeovers, trading scandals and lobbying campaigns. Neil was the subject of an FIR interview with co-host Neville Hobson earlier this year.

The show—which you’re encouraged to be part of by calling in or participating in the live chat room—is set for Saturday,

December 11

December 18, at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. London.

As always with FIR Live, you can be part of the discussion by calling in to +1.347.324.3723 to ask a question or share your views, or by commenting in the chat room.

On the day of the show, you’ll need to log in to BlogTalk Radio in order to participate in the chat room.

Join us—your questions will ensure that this will be a fascinating conversation!

“Unending Flow” is available for download as a PDF (free) or as a Kindle ebook (for $6.99) after completing a brief form.

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Posted by shel on 11/22 at 09:03 AM
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