Sunday, June 01, 2008
Addressing the PR spam question on FIR Live
These two acts are symptomatic of growing frustration and anger by many people who perceive the PR profession of behaving like spammers in how PR practitioners pitch online.
Is the PR industry guilty of nothing less than being purveyors of spam? Is it about a lack of knowledge and skills in blogger and media relations? What role and responsibility do the database companies and the professional associations have in educating PR people?
Or is it simply all about a lack of common sense and taking care?
What seems pretty clear is that too few in the PR profession seem to be paying any attention.
Members of the media database industry, PR professionals and media people will be part of an expert panel to lead debate and discussion of this thorny issue. Influential bloggers include Stowe Boyd, Susan Getgood and David Phillips.
The live show will take place over the course of an hour on June 11 beginning at 10am PDT/ 1pm EDT / 6pm UK time. You can listen by visiting FIR Live on BlogTalk Radio or by calling +1 347 324 3723, which is also the number to call if you want to participate.
A recording of the show will be published as an FIR podcast (subscribe).
Add your voice.