FIR Live

Wednesday, March 18, 2009

FIR Live #12: March 18, 2009

Content Summary: wide-ranging discussion with suggestions, tips and advice on how to be effective in your role as a communicator when you are the sole person (sometimes literally so) responsible for the full scope of organizational communication that might include PR, advertising, marketing, employee communication, financial communication, and more.

Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz, together with listeners who called in to the live show with commentary on their experiences and with advice (thanks especially to Michael Sommermeyer and Peter Brill), as well as those in conversation in the FIR Live chat room at BlogTalk Radio.

Additional perspective on the discussion: partial conversation and questions (plain-text file, opens in new tab/window) from the FIR chat room at Blogtalk Radio (unfortunately, the system only enabled us to capture a segment).

Get FIR Live:


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com.

You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Live Call-In episode is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 03/18 at 10:48 AM
Show Notes • FIR Live • (0) Comments • Permalink

Monday, March 09, 2009

One-Man Bands: The Next Topic for FIR Live, March 18

FIR Live #12
Wednesday, March 18
10 a.m. PDT, 1 PM EDT, 5 PM Wokingham
Listen in

For every company with a full complement of communicators on the payroll, there are dozens of communicators toiling to manage all of their companies’ communication efforts all by themselves. Marketing, advertising, sometimes even financial and shareholder communication, all done by one person. If he’s lucky, he has an admin, but not even that is a given. On this episode, in response to a comment from FIR listener Adam Daniels, we’re taking your calls with tips on how to manage some PR activity along with all the other communications you’re responsible for. Neither of us have ever been a one-man operation, so we’re counting on your calls, lest we wind up with nothing to talk about!

Posted by shel on 03/09 at 08:06 PM
FIR Live • News • (1) Comments • Permalink

Saturday, February 07, 2009

FIR Live #11: February 7, 2009

Content Summary: The recently-published Edelman 2009 Trust Barometer formed the principal backdrop for a wide-ranging one-hour FIR Live on BlogTalk Radio discussion on the topic of trust from the communicator’s perspective.

Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz, special guest Richard Edelman, President and CEO of the Edelman PR agency group, together with listeners who called in to the live show with their questions as well as those in conversation in the FIR Live chat room at BlogTalk Radio.

Additional perspective on the discussion: full conversation and questions (plain-text file, opens in new tab/window) from the chat room.

Link references from the show:

Get FIR Live:


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Live Call-In episode is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 02/07 at 12:35 PM
Show Notes • FIR Live • (13) Comments • Permalink

Tuesday, February 03, 2009

Next FIR Live on Feb 7: Discussion about Trust

FIR LiveFIR Live on BlogTalk Radio, the monthly live call-in show hosted by FIR co-hosts Neville Hobson and Shel Holtz, takes place on February 7 and will discuss the role of trust in communications.

We’ll look at the Edelman 2009 Trust Barometer and recent research from IABC and Mercer Consulting, among other things.

We hope to have guest conversationalists on the show: news nearer the show date. [

Update Feb 5

] We’re very pleased to say that Richard Edelman, President and CEO of the Edelman PR agency group, will join us on the show. As head of the firm behind the Trust Barometer, Richard is in a good position to add some timely perspective on the topic of trust from a communications point of view.

The live show will take place over the course of an hour on Saturday February 7 beginning at 10am PST / 1pm EST / 6pm UK time. You can listen online by visiting FIR Live on BlogTalk Radio or by calling +1 347 324 3723, which is also the number to call if you want to participate.

A recording of the show will be published subsequently as an FIR podcast (subscribe).

If you have an opinion and would like to be heard, here’s your chance to participate. We hope you’ll join us.

Posted by neville on 02/03 at 09:16 AM
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Friday, December 19, 2008

FIR Live Call-In Episode #10: December 19, 2008

Content Summary: According to Time To Rethink Your Corporate Blogging Ideas, a new report from Forrester Research principal analyst and Groundswell co-author Josh Bernoff, corporate blogs rank at the bottom of the trust scale with only 16% of online US consumers who read them saying that they trust them. Why people don’t trust corporate blogs, what to do about it, the differences between trust and effectiveness, and tips for successful business blogging are among the key topics discussed by the panel.

The FIR Live Panel (plus FIR’s Neville Hobson and Shel Holtz):

Additional perspectives on the panel discussion:

Get FIR Live:


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Live Call-In episode is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 12/19 at 01:32 PM
Show Notes • FIR Live • (0) Comments • Permalink

Monday, December 15, 2008

FIR Live panel discussion Dec 19 on Forrester’s corporate blogging report

Corporate blogs rank at the bottom of the trust scale with only 16% of online US consumers who read them saying that they trust them.

That’s according to Time To Rethink Your Corporate Blogging Ideas, a new report from Forrester Research principal analyst and Groundswell co-author Josh Bernoff.

So if people don’t trust company blogs, what should you do about it?

If you have an opinion, please join us for a FIR Live on BlogTalk Radio panel discussion on Friday December 19 at 11 am PST, 2 pm EST, and 7 pm GMT. The panel includes (in addition to hosts Shel Holtz and Neville Hobson):

We expect to add more panel members as we approach the date of the show (and if you’d like to be on the panel, let us know).

As with all FIR Live on BlogTalk Radio shows, you’ll have the opportunity to call in and add your own opinion and perspectives or ask questions of the panelists. Just call (US number +1) 347 324 3723 at any time during the show. You can also listen to the show by dialing in to that same number, or by visiting the site and clicking the “listen” button.

We hope you’ll join us! But if you can’t make it, a recording of the show will be archived on BlogTalk Radio and issued as a regular Hobson & Holtz Report episode.

Posted by neville on 12/15 at 12:56 AM
FIR Live • News • (0) Comments • Permalink

Friday, November 07, 2008

FIR Live Call-In Episode #9: November 7, 2008

Content summary:The live call-in episode on BlogTalk Radio. Panel discussion addressed the value public relations professionals bring to startups. The topic was a response to several posts dismissing PR’s worth, suggesting startup CEOs can handle their own public relations (the post by Jason Calacanis served as the focal point of the discussion). Panelists included Rob Lane, CEO, Overlay TV; Katie Paine, president, K.D. Paine & Partners; Todd Defren, partner, Shift Communications; Sherrilynne Starkie, from Strive Public Relations; and Michael O’Connor Clarke,  from ThornleyFallis Public Relations.

Listen to this podcast now:

Get this podcast:

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Live Call-In episode is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 11/07 at 10:30 AM
Show Notes • Hobson and Holtz • FIR Live • (0) Comments • Permalink

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