FIR Live
Sunday, October 10, 2010
FIR Live #19: Empowered Co-Authors Josh Bernoff and Ted Schadler
Content Summary:Josh Bernoff and Ted Schadler, co-authors of the new book, Empowered, discuss how employee HEROes can drive customer service and satisfaction if their employers are willing to empower them. The book, a follow-up to Groundswell which Bernoff co-wrote with Charlene Li, is from Harvard Business Press and is available from Amazon US, Amazon Canada, and Amazon UK.
Josh Bernoff is the coauthor of the BusinessWeek bestseller Groundswell, the “best book ever written on marketing and media” (Advertising Age), and is senior vice president, idea development, at Forrester Research. Ted Schadler is a vice president and principal analyst in Forrester’s IT Research Group. His work over 13 years at Forrester has focused on disruptive technologies and how senior decision-makers should harness them.
Get FIR Live:
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- Get the show at iTunes
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com.
You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Live Call-In episode is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Show Notes • Hobson and Holtz • FIR Live • (0) Comments • Permalink
Wednesday, September 29, 2010
FIR Live #19 set for October 9 with Josh Bernoff and Ted Schadler
Companies that encourage their HEROes—the label Josh Bernoff and Ted Schadler apply to highly empowered and resourceful employees whose experiments and innovations on customers’ behalf result in extraordinary customer service—reap the benefits. That’s the subject up for discussion on the next FIR Live with the co-authors of Empowered the follow-up to the hugely popular Groundswell. The show—which you’re encouraged to be part of by calling in or participating in the live chat room, is set for Saturday, October 9, at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. London.
Josh Bernoff is the coauthor of the BusinessWeek bestseller Groundswell, the “best book ever written on marketing and media” (Advertising Age), and is senior vice president, idea development, at Forrester Research. Ted Schadler is a vice president and principal analyst in Forrester’s IT Research Group. His work over 13 years at Forrester has focused on disruptive technologies and how senior decision-makers should harness them.
As always with FIR Live, you can be part of the discussion by calling in to +1.347.324.3723 to ask a question or share your views, or by commenting in the chat room.
On the day of the show, you’ll need to log in to BlogTalk Radio in order to participate in the chat room.
Join us for what promises to be a stimulating discussion!
Saturday, August 14, 2010
FIR Live #18 - August 14, 2010: Web Pages or Facebook?
Content Summary:A panel of social media veterans discuss whether Facebook is a viable alternative for traditional websites and where Facebook fits into the branding and marketing mix.
Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz, and our panelists:
Plus, our listeners who called in to the live show with commentary as well as those in conversation in the FIR Live chat room at BlogTalk Radio: see those additional perspective on the discussion in thefirlive18-chatarchive.pdfconversation and questions (PDF file, opens in new tab/window) from the chat room.
Get FIR Live:
- Download the MP3 file (24.5Mb, 61:14)
- Subscribe to the FIR RSS feed
- Get the show at iTunes
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com.
You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Live Call-In episode is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Sunday, July 25, 2010
FIR Live set for August 14 on Facebook-focused campaigns
FIR Live is back!
Is it wise for companies to direct consumers to their Facebook pages instead of their websites? That’s the subject our panel will discuss on Saturday, August 14, at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. London.
The panel will include…
- Steve Rubel, Senior VP and Director of Insights, Edelman Digital, who wrote about the trend in his March column for Forbes.com
- Scott Monty, head of social media at Ford Motor Company, which will use traditional advertising to drive consumers to a Ford Explorer page on Facebook
- Jennifer Cohen, co-founder and president of Something Creative LLC, which contributed ideas to a Facebook-focused campaign for a popular brand (which Jennifer discussed in a recent FIR interview)
- Dominic Sparkes, founder and Managing Director of Tempero, Europe’s leading interactive community management company, which has teamed with iPlatform to launch Conversocial, the first tool to allow full management and tracking of Facebook page activity.
As always with FIR Live, you can be part of the discussion by calling in to +1.347.324.3723 to ask a question or share your views, or by commenting in the chat room.
On the day of the show, you’ll need to log in to BlogTalk Radio in order to participate in the chat room.
Join us for what promises to be a stimulating discussion!
Saturday, January 23, 2010
FIR Live #17 - January 23, 2010: The relationship between marketing and PR
Content Summary:A panel of veteran PR and marketing practitioners and academics discuss the relationship between marketing and PR and how it impacts the structure of a communications function within an organization.
Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz, and our panelists:
Plus, our listeners who called in to the live show with commentary as well as those in conversation in the FIR Live chat room at BlogTalk Radio: see those additional perspective on the discussion in the conversation and questions (plain-text file, opens in new tab/window) from the chat room.
Get FIR Live:
- Download the MP3 file (24.7Mb, 61:38)
- Subscribe to the FIR RSS feed
- Get the show at iTunes
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com.
You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Live Call-In episode is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Sunday, January 17, 2010
FIR Live is back! Structuring communications is the topic for January 23
Is marketing part of PR? Or is it the other way around? Where does government relations fit? While the structuring of communications functions in organizations may sound mundane, it’s a topic that actually inspires considerable passion among communicators. We’re putting together a top-notch panel for this discussion. Confirmed so far are Mitch Joel, president of TwistImage, a digital marketing agency based in Montreal, and Beth Harte, community manager at MarketingProfs and host of the PR20Chat on Twitter. We’ll update this post with additional panelists as we confirm them.
Call-in and chat room details -are at our BlogTalk Radio page.
Sunday, August 23, 2009
FIR Live #16: August 22, 2009
Content Summary: A wide-ranging discussion on email marketing, beginning with commentary about Emailing in the Dark: What European Email Marketers Don’t Understand about Deliverability, a survey by email marketing firm Return Path published last month.
The panel discussion included commentary and opinion on effective email marketing techniques, addressing customer perceptions of spam, suggestions and advice on email marketing, and more.
Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz, and our panelists:
- Tami Forman, Director of Corporate Communications, Return Path
- Greg Cangialosi, CEO, BlueSky Factory
- John Wall, author of the Ronin Marketeer blog and co-host of the Marketing Over Coffee podcast
Plus, our listeners who called in to the live show with commentary as well as those in conversation in the FIR Live chat room at BlogTalk Radio: see those additional perspective on the discussion in the conversation and questions (plain-text file, opens in new tab/window) from the chat room.
Get FIR Live:
- Download the MP3 file (23.9Mb, 59:44)
- Subscribe to the FIR RSS feed
- Get the show at iTunes
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com.
You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Live Call-In episode is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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