Friday, April 17, 2015

FIR On Technology with Dan York, Episode 4 - How To Make Your Website Mobile-Friendly

FIR On Technology logoHow do you make your website “mobile-friendly”? Given Google’s impending April 21, 2015, deadline to start using mobile-friendliness as a ranking factor for mobile search results, what can you do both in the short-term and in the longer-term to both provide the best experience for mobile users - and also retain your Google search result ranking?

In this fourth episode of “FIR On Technology” Dan York explains what you need to be thinking about with regard to “responsive design” of your website, outlines some of the resources Google offers to help, and explains several of the options you have to make your site mobile-friendly.  During the episode Dan discusses the following sites:

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About Your Host

Dan YorkDan York focuses on explaining the changes going on all around us within communication technology and practices. An author of multiple books on networking, security, IPv6 and Linux, Dan frequently presents at industry conferences and events, has been blogging and writing online since 2000 and has been podcasting since 2005.

Since the mid-1980s Dan has been working with online communication technologies and helping businesses and organizations understand how to use and participate in those new media. Today Dan serves the Internet Society as the Senior Content Strategist focused on helping the organization tell the stories about its work to ensure the open development, evolution, and use of the Internet for the benefit of all people throughout the world.

Previously Dan worked for Voxeo Corporation heading up the company’s communication through both traditional and new/social media. Prior to that, Dan served in the Office of the CTO for both Voxeo and before that Mitel focused on analyzing/evaluating emerging technology, participating in industry standards bodies and addressing VoIP security issues.

More information about Dan can be found at danyork.com and danyork.me

Connect with Dan on:

The music for the intro and outro is “Early Warning” from Mark Knox and is used with his permission.

Sharing Your Comments

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype:fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

 

Posted by Dan York on 04/17 at 02:21 PM
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Thought Leader Life with Mitchell Levy, March ‘15: April 17, 2015

Thought Leader Life with Mitchell Levy

Our co-host for the month of March was Jim Canfield (@jimcanfield).

In this episode, Mitchell Levy interviews #ThoughtLeader Jim Canfield, CEO of Renaissance Executive Forums. Jim, who is Mitchell’s #TLL co-host for the month of March, has reached out to thousands of top executives to help them become better leaders of their company by providing a venue where they can share ideas and perspectives with other top executives. The Renaissance Executive Forums currently has over 2,000 members internationally, and after 10 years, it continues to help companies become successful.Jim notes that Executive Forums may seem to tackle various issues, but really there are only five that are discussed repeatedly in different ways: people, process, performance, personal leadership, and planning. Having a forum to discuss these five Ps, getting different ideas and perspectives about them, is the major reason why executives become active in the forum and stick with the group for an average of five years.

Jim Canfield Being a part of an executive forum allows executives not only to share and learn new things, but also to achieve personal growth. According to Jim, through feedback and accountability, group members strive to meet what they promised to achieve. The group holds each other accountable, and thus becomes what Mitchell calls an “ad hoc board.” Executives become better leaders because they see other people do the exact opposite of what they thought was the best way to do things. They realize that it is possible to get good results by doing things differently.
To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life”eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com

• It only works when you actually try it. @jimcanfield #TLL
• It’s amazing how what might be routine in one org has never been tried in another, but works just the same.@happyabout #TLL
• The forums lead you to being accountable for long-term decisions that need to be made in your org. @jimcanfield #TLL

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leaders Life with Mitchell Levy is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 04/17 at 04:05 AM
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Wednesday, April 15, 2015

FIR on Higher Education #32: Gregory Galant on the Leveraging Social Media in Media Relations


“The pitch is the first date. You don’t have to tell every detail – you have to get journalists interested.”

This is among the best practice media relations advice Muck Rack CEO Greg Galant shared on episode 32 of FIR on Higher Education. Particularly, Greg delves into the findings from a journalist survey conducted by Edelman and Muck Rack.

Among the topics we discuss:

- How to build relationships with the media using social media
- The importance of sharing positive media coverage in the age of pageview journalism
- How should media relations professionals use social media
- The role of the press release in our digital communications landscape

In our tips and reports section, I talk about the importance of meeting face to face with media, while technology correspondent Harry Hawk provides an update on how he has integrated Vine in the classroom.

About Gregory Galant
Gregory Galant is the cofounder and CEO of Sawhorse Media, a movement to make it easy to find the right people on the social web through products including Muck Rack and the Shorty Awards. Muck Rack is the leading network for journalists on social media which TheNextWeb called “one of the most useful tools ever invented for media professionals”. The Shorty Awards honor the best of social media; past winners include Ricky Gervais, Cory Booker, Conan O’Brien, Sesame Street, Neil Patrick Harris, Mike Bloomberg and NASA.

Previously, Greg was an associate producer at CNN.com where he analyzed the latest trends in citizens’ media. Greg has worked at Newlight Associates, a $120M technology venture capital firm. In 1996, Greg founded Halenet, an award-winning Internet strategy firm while in high school.

To help fellow entrepreneurs, Greg created Venture Voice, a podcast interview series with the founders of Twitter, LinkedIn, The Vanguard Group, Brooklyn Brewery and more. Greg’s a mentor in the TechStars startup accelerator. BusinessWeek named him one of the “Best Young Tech Entrepreneurs”. He’s also a member of Twitter’s exclusive first name club. You can follow him at @gregory.

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This episode is sponsored in part by Experiential Communications’ Media Training for Academics program.

If you enjoy the For Immediate Release on Higher Education podcast, please considering leaving a review, rating and subscribe at the following link (once at this page, click view in iTunes).

About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also is the creator and instructor of the Media Training for Academics program.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Posted by Kevin Anselmo on 04/15 at 03:31 AM
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Tuesday, April 14, 2015

Thought Leader Life with Mitchell Levy, Episode 64: April 14, 2015

Thought Leader Life with Mitchell Levy

Our co-host for the month of March is Jim Canfield (@jimcanfield) and one of our guests for March was Melissa Burkhart (@FuturoSolidoUSA).

In this episode, Mitchell Levy, together with Renaissance Executive Forums CEO Jim Canfield as co-host for the month of March, talks with Melissa Burkhart on various topics that C-suite executives love to discuss. As the president of FuturoSolido, Melissa provides insights on how many top executives find it lonely at the top. She describes how being a member of a group like Renaissance Executive Forums has given her support and encouragement as the owner of her company. Jim notes that the benefits of being a member of forum groups extend beyond reciprocity (or exchanging referrals) to receiving the help of people whom you trust and look up to. It provides opportunities for getting fresh ideas and perspectives from people who are the top executives of their own organization.

Melissa Burkhart

As a forum group for executives, Renaissance Executive Forums helps develop companies to become successful,enabling leaders to achieve goals. Melissa calls it a place where advice and feedback are brought to the table with absolutely good intentions. Members have a sincere desire for everyone in the forum to be successful. And because members of the forum group come from multiple fields of expertise, you hear different perspectives from people with varied backgrounds.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life”eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com/.

• “It’s lonely at the top” may sound 1950s, but it’s really true. @jimcanfield#TLL
• There’s no way to describe or quantify the value of knowing there’s a support group to help you out. @FuturoSolidoUSA #TLL
• Proactive change means setting a new direction for the org, from where it is today to where youwould like it to be in the future. @jimcanfield #TLL
• It gives a communal feeling to have an “advisory board” that cares about you & gives relevant answers. @happyabout #TLL

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leaders Life with Mitchell Levy is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 04/14 at 05:22 AM
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Monday, April 13, 2015

The Hobson & Holtz Report - Podcast #803: April 13, 2015

FIRCollaborate/London workshop with Igloo Software on April 16;

Quick News: US Postal Service could find new business using augmented reality glasses, where to find and create your own animated GIFs, traveling employees embrace Uber and AirBnB, the Wall Street Journal’s approach to native advertising; the Media Monitoring Minute with CustomScoop;

News That Fits: How to run a successful blogger relations programme; Dan York’s Tech Report: Friendfeed really did shut down on April 9, Twitter ends its partnership with Datasift, and more; if leaders don’t use the internal social network, nobody will; listener comments in audio and in the FIR Podcast Community on Google+; Apple Watch: altering the face of technology retailing forever?; Igloo Software promo; the past week on the FIR Podcast Network; new modeling of the mediums of communication;

Music from The Pink Tiles; and more.

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Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for April 13, 2015: A 90-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday April 20…

Posted by neville on 04/13 at 07:01 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Thursday, April 09, 2015

FIR Presents Linked Conversations #26: New Security and Education Features on LinkedIn

Linked ConversationsWelcome to the latest episode of LinkedConversations with Chuck Hester.

This episode includes a review of interesting features on LinkedIn, including a new LinkedIn Security section where you can get tips on how to protect your personal data on LinkedIn.

Also, I highlight the LinkedIn Education section – a great resource for alumni, employers and especial students looking for the right school.

We’ll also talk about LinkedIn Profile photos, and the need for a business headshot. My friend and professional photographer David Williams wrote a great post on this subject:

The zombie photo is priceless

Finally, I share with you my wife’s struggle with PTSD and the Indigiegogo campaign to help her get a service dog.

Be sure to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

Posted by shel on 04/09 at 07:45 AM
Linked Conversations • (0) Comments • Permalink

Wednesday, April 08, 2015

FIR Presents Inside PR 406: All Things News

FIR Presents Inside PRIt’s been a big couple of weeks in the worlds of social media and journalism.

Periscope. Meerkat. Facebook hosting news sites. More snow in Ottawa. Oh my!

Facebook is in discussion with several media outlets to move their news into the social network. Facebook is clearly tired of people leaving their site to read news on other sites so they have gone to several news outlets to see if they can strike a deal to have content live there.

The New York Times is considering it for two reasons: They will gain new readers, even if it’s not on their own site, and Facebook has offered a revenue share from advertising.

It’s interesting, to say the least, but we are in disagreement about what this could mean and how it might affect readership, owned content, and access to data.

Nearly two weeks ago, Twitter launched a Meerkat competitor with Periscope. So, within the last month, livestreaming from your bed, the street, or your office has become an overnight sensation.

We’ve tested both while recording Inside PR. Martin has tried it from bed (accidentally). Joe has tried it from his office. And our mutual friend, Eric Tung, even tried it on the airplane.

Both subjects should be watched with careful consideration at what they mean for communicators.

What do you think?

We’d love to hear from you

Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.  You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

We’d ask one favor of you. If you like this podcast, please rate us on iTunes.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

Posted by shel on 04/08 at 09:35 AM
Show Notes • Inside PR • (0) Comments • Permalink

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