Monday, February 21, 2005

An Open Conversation with General Motors

A few hours ago, Shel and I had the pleasure of an 18-minute conversation with Michael Wiley, Director New Media, GM Communications, at General Motors. We interviewed Michael for the 21 February edition of For Immediate Release: The Hobson & Holtz Report.

In our conversation, we discussed the GM FastLane Blog, GM’s experiments with podcasting and GM’s plans for further developments with communication channels like blogs, podcasting and RSS.

Michael had some extremely interesting things to say which I’ve captured in a transcript. Please download the MP3 file and listen to the conversation as well (and see the show notes).

You can read the complete transcript on Neville’s blog.

Posted by neville on 02/21 at 03:20 PM
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The Hobson and Holtz Report - Podcast #9: February 21, 2005

Show notes for February 21, 2005.

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 47:14-minute conversation recorded live via Skype from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 19.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio.)

In this week’s show:

Intro:

  • 00:31 Shel and Neville on what’s in this week’s show; how to give your feedback; show notes; comments from the last show

Short Takes 1:

  • 02:45 Podcasting in business - it’s gaining traction; Hill & Knowlton UK’s predictions re blogs, podcasting and RSS
  • 07:43 Skype bandwidth - lots of users online!
  • 08:18 Engaging with the readers - how the Ventura County Star newspaper involves readers in editorial planning
  • 10:47 Blogger gets fired, gets hired - Joe Gordon gets a new job

Feature:

  • 13:46 Interview - a conversation with Michael Wiley, Director New Media, GM Communications, General Motors

Short Takes 2:

  • 31:54 Shel and Neville on the conversation with Michael Wiley; call quality with SkypeOut; RSS

Outro:

  • 41:08 How to give your feedback; show notes; about the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - SkypeOut, Nicole Klein, Auburn University, New York Times.

Short Takes - Steve Rubel, Michael Butler’s Rock & Roll Geek Show, Slapcast, Loudish, Detroit News, Lee Lefever, Hill & Knowlton UK, iPodder, Podcast.net, Rex Hammock, Skype, Ventura County Star, Joe Gordon, Waterstones, Forbidden Planet, Edinburgh Evening News, Andy Lark, New Communications Forum 2005, Jeremy Wright, Northern Voice, Mick Stanic, Cameron Reilly, TeleoMicrosoft PressPass, FeedDemon, Intel, Nooked, Fergus Burns, Robert Scoble, Scoble’s Link Blog, Steve Gillmor, Dave Sifrey, Technorati.

Feature - Michael Wiley, General Motors, GM Smallblock Engine Blog, GM FastLane Blog, Bob Lutz, Buick Lucerne, Chicago Auto Show, GMability.com, Media.GM.com, Tom Kowaleski, Blackberry.

Outro - beat&path, GarageBand.comFor Immediate ReleaseA Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address). You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday February 24…

Posted by neville on 02/21 at 11:34 AM
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Thursday, February 17, 2005

The Hobson and Holtz Report - Podcast #8: February 17, 2005

Show notes for February 17, 2005.

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 37-minute conversation recorded live via Skype from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 18.7MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the free ipodder or DopplerRadio.)

In this week’s show:

Intro:

  • 00:32 Shel and Neville on what’s in this week’s show; postponement of Steve Rubel interview; how to give your feedback; show notes

Short Takes:

  • 01:43 Email and posted comments from last Monday’s show
  • 07:02 Internet telephony - Skype and the new entrant, Teleo

Features:

  • 10:19 The Intel COO’s internal blog
  • 18:58 PR licensing - how feasible is it?
  • 26:14 Political bloggers - the new paparazzi

Outro:

  • 32:19 Next show’s planned interview: tune in to hear who we have; show notes; how to give your feedback; about the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Steve Rubel.

Short Takes - Robert FrenchNicole Klein, Erica Elliott, Constantin Basturea, Jeff RiselySteven Phenix, Jeremy Pepper, Eric Rice, Loïc Le Meur, Skype, DEMO, Teleo, Stuart Henshall

Features - Intel, San Jose Mercury News, Paul Otellini, Business 2.0 blog, ARCO, Dave Orman, IABC, Armstrong Williams, Mark Cuban, Dallas Mavericks, Dan Rather, CBS, Eason Jordan, CNN, Jeff Jarvis, Business Week, World Economic Forum blog, Hugh Hewitt.

Outro - Barikoral Band, For Immediate ReleaseA Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address). You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday February 24…

Posted by neville on 02/17 at 12:25 PM
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Monday, February 14, 2005

The Hobson and Holtz Report - Podcast #7: February 14, 2005

Show notes for February 14, 2005.

Download MP3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 46:43-minute conversation recorded live via Skype from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 18.7MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the free ipodder or DopplerRadio.)

In this week’s show:

Intro:

  • 00:30 Shel and Neville on what’s in this week’s show; how to give your feedback; show notes

Short Takes Part 1:

  • 01:46 Podcasting - the General Motors podcasts; developments with podcasting

Feature:

  • 11:02 Interview - a conversation with Loïc Le Meur, Executive Vice President Europe, Six Apart

Short Takes Part 2:

  • 30:42 Eason Jordan, CNN - controversy, the blogosphere and PR management
  • 32:38 Email and posted comments from last week’s show
  • 35:34 Two audio questions from Auburn University

Outro:

  • 42:43 Next week’s planned interview - Steve Rubel, Vice President Client Services, CooperKatz, and author of the Micro Persuasion blog
  • 43:12 Show now bi-weekly; show notes; how to give your feedback; about the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Short Takes - GM Fastlane Blog, Technorati, Autoblog, Volvo, Christopher Carfi, Dave Winer, FeedBurner, SmartCast, Web Pro News, G’Day World, The Podcast Network, Jeremy Wright, Jeff Risely, New Communications Forum 2005, Alexander Schneider, iTunes, Trevor Cook, Steven Phenix, Robert French, Frank Meeuwsen, Auburn University, Nicole Klein, Josh Hallett, Erica Elliott, Jeremy Pepper, New York Times, RIAA.

Feature - Loïc Le Meur, Six Apart, TypePadMovable Type, LiveJournal, UBlog, Le Monde, The Guardian, Libération, Business Week, Le Figaro, Langue Sauce Piquante, VNU, Photoways, La Fraise, PR Planet, Gullaume du Gardier, CEO Bloggers Club, InternetNews.com, Yahoo, Bloglines, Ask Jeeves, World Economic Forum blog, CNN, Eason Jordan, Dan Rather.

Outro - Steve Rubel, CooperKatz, Bradsucks.netFor Immediate ReleaseA Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address). You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Now bi-weekly: From this week, we’ll be doing two shows a week.

So, until Thursday February 17…

Posted by neville on 02/14 at 12:00 PM
Show Notes • (6) CommentsPermalink

Monday, February 07, 2005

The Hobson and Holtz Report - Podcast #6: February 7, 2005

Show notes for February 7, 2005.

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Welcome to our weekly podcast, a 46:41-minute conversation recorded live via Skype from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 21.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the free ipodder or DopplerRadio.)

In this week’s show:

Intro:

  • 00:25 Neville and Shel on what’s in this week’s show

Short Takes Part 1:

  • 01:38 Show length
  • 02:12 One comment from last week’s show on length
  • 03:17 Splitting the show into two shorter shows each week from next week
  • 03:41 New recording system for doing this show
  • 05:30 Email comment from last week’s show on sports podcast listing
  • 06:05 The Superbowl and advertising
  • 07:39 Unintended consequences of Armstrong Williams
  • 10:23 Lack of response in Europe and Asia on PR ethics issues

Feature:

  • 11:42 Interview - a conversation with Noah Acres, Sales & Marketing, BigHa

Short Takes Part 2:

  • 27:36 Online Social Networks 2005 virtual conference
  • 30:20 The fake McDonalds blog
  • 34:02 Ask Jeeves rumoured to be acquiring Bloglines
  • 36:04 Guest blogging on the Marcomm Blog
  • 38:04 Steven Phenix’s call to action to uphold the PR profession

Outro:

  • 40:52 Next week’s planned interview - Loic Le Meur, Executive Vice President, Six Apart
  • 41:50 On the show notes; how to give your feedback; about the music and the band; outro music

Links for the blogs, companies and organizations we discussed or mentioned in the show:

Short Takes - Marnie Webb, Skype, East Bay IT GroupEric Rice, SuperbowliFilm, Jeremy Pepper, Six Nations Championship, Sportpodcasts.com, Armstrong WilliamsKetchum, IRS, Spinwatch, PR Watch, Elizabeth AlbrychtOnline Social Networks 2005, Howard Rheingold, Lisa Kimball, Joi Ito, Flickr, The Well, Kevin Dugan, McDonalds, Marqui, Ask Jeeves, Bloglines, Mary Hodder, CNet News, The Register, Robert French, Auburn University, Marcomm Blog, Josef Blumenfeld, David Forstrom, Guillaume du Gardier, Josh Hallett, Dee Rambeau, Octavio Rojas, Dale Wolf, Steven Phenix, Elizabeth Albrycht, Neville Hobson, Bob Ledrew, Morgan McLintic, Tom Murphy, Jeremy Pepper, Peter West. Feature - BigHa, Movable Type, Blogger, Yahoo, FBI, Kryptonite, Toledo Blade, Google News, iPod Mini. Outro - Loic Le MeurSix Apart, TypePad, World Economic Forum blogGarageband.com, RIAA, SydFor Immediate ReleaseA Shel of My Former Self, NevOn. If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address). You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. Until next week…

Posted by neville on 02/07 at 12:42 PM
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Monday, January 31, 2005

The Hobson and Holtz Report - Podcast #5: January 31, 2005

Show notes for January 31, 2005.

Download MP3 podcast

Welcome to our weekly podcast, a 71:55-minute conversation recorded live via Skype from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 33.7MB), or sign up for the RSS feed to get it and future shows automatically. (For this, you’ll need ipodder, software that lets you subscribe to receive podcasts automatically and sync them to your digital player.)

In this week’s show:

Intro:

  • 00:26 Shel and Neville on what this show’s about; brief comment on last week’s audio glitch
  • 01:28 Skype voice messaging beta test; Skype text messaging

Short Takes:

  • 06:20 GM FastLane Blog - Tom Stephens, Group Vice President, GM Powertrain, starts posting; the role of PR
  • 09:27 My Blog: Margot Wallström, Commissioner for Communications at the European Commission - now with comments, trackbacks and RSS
  • 12:54 Ogilvy Public Relations Worldwide launches internal communication practice
  • 16:04 Fun with an iPod Mini
  • 17:25 Stuart Henshall’s iPod-Skype virtual jukebox
  • 18:38 Online magazine TechCentralStation to provide portal for bloggers for US President George Bush’s State of the Union address
  • 21:46 AOL drops access to Usenet, focuses on blogs instead
  • 22:54 Sony laptops and volume matters

Features:

  • 25:40 New Communications Forum 2005 in Napa, California, last week - how it was and making connections
  • 37:48 Blogging ethics gets coverage by the mainstream press
  • 46:17 Using blogs in crisis communications
  • 52:26 Next week’s planned interview - Bigha, the company which makes the green lasers: in the news recently re beaming at aircraft
  • 53:28 World Economic Forum blog - aiming for transparency and stimulating dialog

Outro:

  • 59:17 Show length: Is it too long? Should we split it into two shows? No comments yet - we’d like your feedback!
  • 60:21 Two podcast interviews at Napa last week - Fergus Burns, CEO of Nooked, and Jeremy Wright, budding business book author and dooced blogger
  • 61:08 How to give your feedback; about the music and the band

Links for the blogs, companies and organizations we discussed or mentioned in the show:

Intro - Skype, Skype voice messaging beta test.

Short Takes - GM FastLane Blog, GM Powertrain, Hass MS&L, Margot Wallström, Vice-President of the European CommissionOgilvy Public Relations Worldwide, iPod Mini, iPod Shuffle, Apple store Walnut Creek, iPod Mini setup on Windows, Stuart Henshall, TechCentralStation.com, State of the Union, European Constitution, UK General Election, Allan Jenkins, Hans Kullin, AOL, Google, Sony.

Features - New Communications Forum 2005Elizabeth AlbrychtJennifer McClure, Guillaume du GardierTechnorati, Constantin Basturea, The New PR Wiki, Christopher CarfiIT Toolbox, The Steelhead Brewery, Alice MarshallDan Forbush, Jeremy Wright, Fergus Burns, Radio Shack, IABC, Chicago Daily Herald, AP, Marqui, Rebecca Blood, Geek News Central, Armstrong Williams, PRSA, Creative Commons, Fredrik WackÃ¥, Alaska Airlines, Steve Rubel, BighaWorld Economic Forum, WEF Blog, Sharon Stone, Loic Le Meur, Six Apart, David Kirkpatrick, Rebecca Mackinnon, Barney Frank.

Outro - Garageband.com, RIAA, The Dave Manley BandA Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address). You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Until next week…

Posted by neville on 01/31 at 12:55 PM
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Thursday, January 27, 2005

The Hobson and Holtz Report—Jeremy Wright interview

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Welcome to a the second Special Edition of the Hobson & Holtz Report, a 30-minute conversation with Jeremy Wright recorded live at the New Communications Forum 2005 in Napa, California, USA, on January 27, 2005.

Jeremy WrightA high-profile business blogger, Jeremy authors the Ensight blog and is now focused on building his new venture, Inside Blogging. He gained signficant blogosphere and media attention in recent months related to his being auctioned on eBay, being fired by his employer for blogging and his plans for starting a book on business blogging. In this show, listen to Jeremy’s thoughts and views about his book, his new venture (with Darren Barefoot) and about being dooced for blogging.

Download the file here (MP3, 27.6MB), or sign up for the RSS feed to get it and future shows automatically. (For this, you’ll need ipodder, software that lets you subscribe to receive podcasts automatically and sync them to your digital player.)

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address). You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Posted by shel on 01/27 at 01:58 PM
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