Media Bullseye Roundtable

A weekly roundtable discussion hosted by CustomScoop CEO Chip Griffin and a guest co-host, exploring three topical communication-related issues.

Tuesday, July 29, 2014

Media Bullseye Roundtable 2014.6 with Guest Co-Host Mark Story

Media Bullseye Roundtable

In this episode of the Media Bullseye Roundtable, Mark Story, author of Starting Your Career as a Social Media Manager, joins to discuss three topics:

—The role of trust and storytelling in sponsored content based on new research by the Internet Advertising Bureau and Edelman Berland.

Wikipedia’s temporary ban on anonymous edits from the U.S. House of Representatives and the overall approach of that popular site to conflicts of interest.

—The question of whether the PR industry is ripe for disruption, as claimed by Anna Ruth Williams in a piece for Ragan’s PR Daily.

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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 07/29 at 05:45 PM
Show NotesMedia Bullseye Roundtable • (0) CommentsPermalink

Tuesday, July 22, 2014

Media Bullseye Roundtable 2014.5 with Guest Co-Host John Wall

Media Bullseye Roundtable

In this episode of the Roundtable, John Wall of Qrious and Marketing Over Coffee joins to discuss three topics:

—First, we examine whether PR and marketing tools and technologies can overcome bad products, keying off of a post by Colin Delany of ePolitics that explored that question as it relates to political candidates.
—Next, we look at whether content marketers need to be paying to promote content—and, if so, which pieces of content.
—Finally, I get John’s gut reaction as to whether marketing leaders should rely on analytics or instinct more heavily.

Get this podcast:

About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 07/22 at 01:01 PM
Show NotesMedia Bullseye Roundtable • (0) CommentsPermalink

Wednesday, July 09, 2014

Media Bullseye Roundtable joins the FIR Podcast Network

Media Bullseye RoundtableWe here at the FIR Podcast Network are excited to announce the latest addition to our lineup of shows: the Media Bullseye Roundtable.

Longtime listeners may remember the Roundtable, which we referenced frequently on The Hobson & Holtz Report. Each week, the show’s host joined a guest co-host to discuss three communication-related stories from the previous week. Guest hosts included thought leaders like Doug Haslam and Bryan Person.

Chip GriffinThe Roundtable—produced by longtime FIR sponsor CustomScoop—was suspended a couple years back for various reasons, but CustomScoop CEO Chip Griffin has revived it. The first shows of the reborn podcast have included Sarah Santucci of SMS strategies talking about PR spam, social media advertising, and oversight of marketing activities; and Doug Haslam digging into PR data, metrics, and audiences. The first new episode found Chip reunited with former CustomScoop executive Jen Phillips.

Beginning with the episode planned for next Tuesday, July 15, the Roundtable will become part of the FIR Podcast Network. You’ll be able to get it through our “Everything” feed (which delivers every FIR Podcast Network episode to you) or through a dedicated feed just for the Roundtable. It’ll also be available through all the various podcast directories, including iTunes.

We hope you’ll join us in welcoming Chip and the Roundtable to the FIR Podcast Network!

Posted by shel on 07/09 at 01:35 PM
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