AMP Up Your Social Media

A podcast on optimizing social media with GaggleAMP's Glenn Gaudet.

Sunday, November 02, 2014

AMP Up Your Social Media #34: CPA Firms and Social Media Marketing with Becky Livingston

AMP UP Your Social MediaBecky Livingston, owner of Penheel Marketing, has been in marketing and technology for over twenty-five years. She has extensive experience working with clients in small business, non-profit, and financial services in social media and digital marketing. As a former programmer, she was impressed with LinkedIn and its networking capabilities, launching her into her current marketing career. Becky recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss social media marketing for CPA firms.

“By having a marketing plan or at least a social media schedule…[you avoid forgetting what] caused a spike or valley in your analytics, marketing, or lead generation.”

Becky offers these tips for CPA firms on social media marketing:

  1. Carefully advertise. Many smaller CPA firms cannot advertise about their services, per se.  Because LinkedIn is a B2B network, you have an opportunity to use a free platform based on  your individual needs such as lead generation, web traffic, and niche markets.  Understand your profession, and know your limits. Any regulated industry requires careful sharing of client information and the like. Create policies, become educated, and be comfortable with what you’re doing while following these regulations.
  2. Align goals. The firm’s goals and social media goals can sometimes differ, so align your goals for a successful social media campaign. Generating leads, increasing traffic, and increasing exposure all require different social media marketing strategies and can change the way you utilize social media networks. Have a firm understanding of your business’ goals for social media for the best social media campaign.
  3. Know your buyer persona. The buyer’s persona is your target audience, and the first step to understanding this is research. A well-made strategy aimed at the wrong market will have disappointing results. Once you’ve researched your market, review your history to see what has been successful in the past. Utilize resources appropriately to reach your goals through social media and digital marketing.
  4. Create proper content. Regardless of the medium, your content is the core of your social media campaign. You’ll want content that can be used in many different ways. For instance, a single article can be utilized for slide decks, presentations, and additional articles! Inbound marketing and content development is an essential piece of the media you share, so develop your own content.

Becky would love to hear from you! Chat with her on Twitter or find her company at http://penheel.com/.

About Becky Livingston

Becky LivingstonHailing from the Greater New York City Area, Becky Livingston is a CEO, entrepreneur, and an overall social media marketing guru! Her education includes a bachelors in communications from State University of New York College at Geneseo, a masters in science and information technology from Pace University, and a certificate in corporate training from New York University. With specialties in online media, public speaking, and graphic design, she achieves goals and drives results.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 11/02 at 05:52 AM
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Tuesday, October 28, 2014

AMP Up Your Social Media #35: Using LinkedIn for Professional Branding with Chuck Hester

AMP UP Your Social MediaChuck Hester is a national speaker on LinkedIn and author of Linking in to Pay It Forward: Changing the Value Proposition in Social Media. His specialties include social media marketing, public relations strategies, and marketing communications to name a few. He’s an author and podcast host with an emphasis on LinkedIn. Chuck recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how LinkedIn can be used for professional branding.

“Be genuine. Be transparent. Treat your connections like they’re standing right in front of you.”

Chuck discusses ways that you can use LinkedIn to your advantage as a professional branding tool:

  1. Use LinkedIn for more than just recruiting. Recently, LinkedIn became a content platform, opening up blogging, content sharing, and information sharing to the average business user. It’s more about business-to-business relationships rather than simply recruiting. You can utilize LinkedIn as an open discussion group for attracting clients and building your brand.
  2. Build employee groups. Use groups as a marketplace to chat, reaching out to other employees and colleagues that you wouldn’t normally get the chance to talk to. LinkedIn company pages allow people to build information on a company page as an employee, giving your employees another resource for connecting to others. Exchange information while identifying with your company to build your market!
  3. Make your profile engaging. Many times, people fall into the trap of simply posting information without truly making a connection. Take your profile to the next level by engaging users and developing relationships through your LinkedIn profile. Add to the conversations by connecting with people you typically wouldn’t be able to otherwise! Join groups and become part of the community.
  4. Make your LinkedIn profile not just a resume - make it a portfolio! Look at your profile and see what it has to offer to potential partners. Does the verbiage reflect what target audiences will connect with? LinkedIn is more robust and delves deeper than a simple resume. Consider it from a customer or business aspect and ensure that your profile connects with those users.

Chuck would love to hear from you! Chat with him on Twitter or email him at chuck@chuckhester.com.

About Chuck Hester

Chuck HesterWith a BA in journalism and communications from the University of Southern California, Chuck has spent his professional career delving into the intricacies of social media marketing. He supports Pets for Patriots, Inc. as well as the United Nations Refugee Fund. While he may have a lengthy professional repertoire, he values communication and the human connection - so be sure to give him a call today!

Chuck is also the host of Linked Conversations, another podcast on the FIR Podcast Network.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 10/28 at 11:00 AM
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Monday, October 06, 2014

AMP Up Your Social Media #33: How to Involve C-level Employees in Social Media Marketing

AMP UP Your Social MediaBrian Basilico started his first business - a recording studio - at age 18. After working for AT&T, he worked in recording and eventually worked with an agency in interactive marketing. 13 years ago, he opened his own business focusing on the trifecta of websites, analytics, and social media. Brian recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss social media marketing and how it relates to C-level employees.

“Education is one of the best ways to get C-level people…[to use new social media techniques]. It’s even more powerful if you can show a competitor doing that!”

Brian talks about ways to help CEOs and businesses understand how to develop a social media strategy: 

  1. Establish your market. Knowing how to sell your product and how to utilize your marketing platform is all based on who your market consists of. People want to connect with businesses, so developing a presence through content helps to put a face to your business. Even if your marketing team is posting on behalf of the CEO, take the time to connect with and establish your market. Look for opportunities to utilize social media components to improve upon your traditional methods.
  2. Post in industry-specific groups. Even if your content is mostly informational, find content that creates a connection and engages your market. Build a reputation with skilled people in the industry in order to gain traction in the market and to gain a response. If you don’t have an industry-specific group to post to, create your own!
  3. Plan ahead. When you attend conferences and industry-related groups, take the time to plan ahead and meet up with folks who plan to attend. Then, when you attend the event, you can solidify the connection and develop the relationship further.
  4. Maintain the relationship. While many companies may be overzealous off the bat when it comes to their social media marketing, many falter over time and forget to maintain the relationships they’ve created. Partners, vendors, and clientele remain loyal to those who maintain and strengthen the relationship over time, so don’t let these efforts fall by the wayside.

Brian would love to hear from you! Chat with him on Twitter or find him on Facebook!

Brian Basilico

Brian is an internationally recognized best selling author and sought after speaker on the topic of Social Networking, Relationship Marketing, and Internet Marketing for Business. With over 30 years experience with running businesses, he has a unique perspective on traditional and new marketing tools that help businesses make the most of their internet marketing efforts. He’s also a social advocate, webmaster, and leader of an independent ministry.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 10/06 at 12:08 PM
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Monday, September 22, 2014

AMP Up Your Social Media #32: Using Google Hangout for Social Commerce

AMP UP Your Social MediaKrishna De is an award winning digital communications, online publicity and content marketing strategist and mentor. She works with large business’s HR, marketing and communications departments to develop comprehensive communications and marketing strategies. Krishna recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss how Google Hangouts On Air can be used for social commerce.

Don’t ignore Google+!”

Listen in to the podcast to learn about:

  1. Google Hangouts On Air: What are they and why should social media marketers care?
  2. Examples of how brands are using HOA’s in their marketing
  3. How to use Hangouts On Air to support lead generation and social commerce
  4. The latest App to be added to Google Hangouts – the Showcase App – what it is and how it can be used

Krishna would love to hear from you! Chat with her on Twitter, connect with her on LinkedIn or visit her website at www.krishnade.com.

About Krishna De

Krishna DeKrishna De is an award winning digital communications, online publicity and content marketing strategist, and mentor. She is a regular commentator the media and her expertise in digital and social marketing is featured in several highly acclaimed books.

She is a sought after professional speaker and conference moderator at conferences across Europe.

Krishna guides business leaders on how to integrate content marketing, digital media and social technologies into their business strategy and has worked across numerous sectors including FMCG, energy and utilities, telecommunications, leisure and tourism, healthcare, technology, professional services, membership organizations, financial services, education, public sector and non-profits.

Her corporate clients are typically CEO’s and senior leaders in business strategy, marketing, business development, Human Resources PR and communications.

Prior to establishing her own business, she was a board member of Guinness and Diageo in Europe, Asia and North America and therefore brings a to her workshops an in-depth insight into how digital communications can support the delivery of corporate strategy, enhance business performance and facilitate employee engagement.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 09/22 at 09:25 AM
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Wednesday, September 17, 2014

AMP Up Your Social Media #31: Social Media Communities Drive Local Business

AMP UP Your Social MediaBobbie Carlton is the founder of Innovation Nights, a free monthly product launch party and networking event that has grown into a local innovation economy mainstay. She mobilizes the local social media community to help support Boston-region entrepreneurs and innovators with grassroots level visibility. They’ve helped to launch more than 600 local products in five years. In addition, Bobbie founded Carlton PR & Marketing, a boutique integrated marketing agency.  With Innovation Nights expanding to at least 10 new geographical regions outside of the Boston market in the coming months, Bobbie joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how communities can work together to support their local startups and entrepreneurs.

“Your perfect customer might not be in the room, but there is probably someone who knows your perfect customer.”

Bobbie offers tips to engage people via social media who may not be tied to a particular company, but tied to a particular community:

  1. Identify the community that you are targeting
  2. Understand the community’s motivation
  3. Define how your audience will benefit from your content
  4. Identify how you can get your community working for you
  5. Thank anyone who helps promote a company or community publicly or via a direct message to show your appreciation

Bobbie would love to hear from you! Chat with her on Twitter as @BobbieC or @MassInno.

About Bobbie Carlton

Bobbie CarltonBobbie Carlton is an award-winning marketing, PR and social media professional who is the founder of Mass Innovation Nights, a free monthly product launch party and networking event powered entirely by social media.   The events help companies as large as IBM and as small as a 1 or 2 man start-up get visibility for their new products in the social networking community. She currently heads marketing for RapidMiner, one of the leaders in the predictive analytics market.

She speaks and teaches classes regularly, consults with small businesses and individuals on social networking and social media marketing, and works with companies who are looking to access the Boston region entrepreneurial and innovation community.

Previously, in addition to working with a number of Boston-area PR and marketing firms, she headed global public relations at Parametric Technology Corporation (PTC) and Cognos (now IBM), and overall marketing at companies as varied as the Beacon Street Girls, a social network and book series for preteen girls, and Accounting Management Solutions, a firm that provides part-time and interim placement of finance executives.  In 2010 she was named one of the ten Bostonians who have done the most for the startup community, and 2011 she was a recipient of a Mass High Tech All-star award.  She is a popular speaker on a wide variety of topics.  She has mentored at MassChallenge, a startup incubator and competition, is an advisory board member of Startup MA, part of Startup America, and advises a number of startups in the Boston area.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide

Posted by Glenn Gaudet on 09/17 at 02:00 PM
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Thursday, September 11, 2014

AMP UP Your Social Media #30: The Importance of Design in Social Media Marketing

AMP UP Your Social MediaDesmond Wong is the content and community marketing manager at AgilOne, a software startup focused on predictive marketing analytics. Desmond joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the importance of design in social media content marketing strategies.

Tweets that include an image are more than 2x as likely of creating a click through!

The chance of your Tweets getting lost in the Twitter feed is monumental. Desmond offers tips to help capture your audience on Twitter:

  1. Work closely with your design time to create visual assets for social media.
  2. If you don’t have a design team check out other websites and social media channels for inspiration, such as PatternTap.com.
  3. Keep your messages and your content branded.
  4. Don’t make your visuals salesy.
  5. Include a call to action.

See how Desmond gets visual on Twitter, check out the AgilOne Twitter account.

Desmond would love to hear from you! Chat with him on Twitter or connect with him on LinkedIn.

About Desmond Wong

Desmond WongDesmond is currently the Head of the Content/Community Marketing and Creative teams at AgilOne, a SaaS company specializing in predictive marketing intelligence. He manages AgilOne’s lead generation efforts through the company blog, social media, and website.

Outside of content and community at AgilOne, Desmond coordinates and manage their creative team and agency to define, develop, and evolve our brand identity through video, design, and UX experiences. Working to build a brand that is truly inspiring in its messaging and visual creativity. He is a former member of the Creative and Design team at HubSpot responsible for designing ebooks, social media graphics, banners, and other creative assets. He managed HubSpot’s growing network of creative professionals and coordinated the hiring of freelance creatives for a variety of projects. The Brand and Buzz team handles everything from high end case studies, videos, PR, events, and branding for HubSpot. Previously a member of the ToFu (Top of the Funnel) team at HubSpot and responsible for creating and maintaining high quality, consistent, content used to help generate over 50,000 leads a month and over 1 million visitors to the HubSpot blog a month. Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide

Posted by Glenn Gaudet on 09/11 at 06:19 AM
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Tuesday, September 02, 2014

AMP UP Your Social Media #29: Social Media Strategies with Neal Schaffer

AMP UP Your Social MediaNeal Schaffer is a social media consultant who has been helping business with their social media strategies since 2010. Neal started his career in marketing and sales in Asia. When he returned to the United States, he essentially had no business network outside of Asia, which led him to turn to social media to find more local connections. His blog, Maximize Social Business, was organically born from this transition in his life and his passion for social media has blossomed into a passionate career. Neal recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss social media strategies and content creation.

Celebrate and engage with your fans. Take the extra step and appreciate and value those people that engage with you.”

Neal suggests asking these questions to yourself when it comes to creating content marketing:

  • What does your company have to share?
  • What resource can you become?
  • What are you going to talk about in social to help promote your own company’s ROI?

Neal would love to hear from you! Chat with him on Twitter or connect with him on LinkedIn.

About Neal Schaffer

Neal SchafferA Forbes Top 50 Social Media Power Influencer two years in a row and creator of the leading social media for business blog Maximize Social Business, Neal is a global social media speaker who has spoken on three continents and also teaches as part of the Rutgers University Mini Social Media MBA Program. As an author, Neal is best known for his definitive book on social media strategy creation, implementation, and optimization “Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success” (Wiley) but has also published two other award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn.”

As a leading social media speaker, Neal currently speaks on social media at dozens of corporate, professional association, and online events each year. In parallel, he continues to consult with, coach, and train clients on strategically leveraging social media for their business. Since launching his social media strategy consulting business in January, 2010, Neal has worked with dozens of companies, from small startups and solopreneurs to Fortune 500 enterprises and a Grammy Award-winning celebrity.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide

Posted by Glenn Gaudet on 09/02 at 06:40 PM
Show Notes • AMP Up Your Social Media • (0) Comments • Permalink

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