FIR On Strategy
Thursday, November 14, 2013
FIR On Strategy with Andrea Vascellari, Episode 8: November 14, 2013
This episode is dedicated to public facing moderation plans at strategic level as a way to oversee, monitor, and grow a community. We understand what a public facing moderation plan is, why it’s important, how an organization should be internally structured (who does what) and I also share with you an example of a great public facing moderation plan.
Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.
This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.
Get this podcast:
- Download the MP3 file (12.3Mb, 25:28)
- Get the show on iTunes
- Subscribe to the FIR On Strategy with Andrea Vascellari RSS feed
- Get the FIR app for your mobile device - iPhone | Android | Windows 8 / Windows Phone
About Your Host
Andrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.
With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.
Connect with Andrea on Twitter: @vascellari.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)
. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.
FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Thursday, November 07, 2013
FIR On Strategy with Andrea Vascellari, Episode 7: November 7, 2013
In this episode, we are going to explore how policies can assist in both subjective and objective decision making related to “digital”. We’ll understand what a policy is, why it’s important in “digital”, which are the main policy typologies and then I’ll close by sharing with you some resources and tools that you can use to craft your policies from scratch or to take your existing ones to the next level.
Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.
This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.
Get this podcast:
- Download the MP3 file (7.8Mb, 16:15)
- Get the show on iTunes
- Subscribe to the FIR On Strategy with Andrea Vascellari RSS feed
- Get the FIR app for your mobile device - iPhone | Android | Windows 8 / Windows Phone
About Your Host
Andrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.
With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.
Connect with Andrea on Twitter: @vascellari.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)
. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.
FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Thursday, October 31, 2013
FIR On Strategy with Andrea Vascellari, Episode 6: October 31, 2013
In this episode we talk about what a steering committee is and what are its primary functions. Then, since this is a podcast about digital strategy, we look at a common problem that people face when dealing with online projects and a 4 step process that you can use to solve it.
Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.
This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.
Get this podcast:
- Download the MP3 file (9.2Mb, 18:42)
- Get the show on iTunes
- Subscribe to the FIR On Strategy with Andrea Vascellari RSS feed
- Get the FIR app for your mobile device - iPhone | Android | Windows 8 / Windows Phone
About Your Host
Andrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.
With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.
Connect with Andrea on Twitter: @vascellari.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)
. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.
FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Show Notes • FIR On Strategy • (0) Comments • Permalink
Wednesday, October 23, 2013
FIR On Strategy with Andrea Vascellari, Episode 5: October 23, 2013
In today’s cast we’ll understand what exactly is a Digital Center of Excellence, why it’s important, what are its main responsibilities and how we can establish one in our organizations.
Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.
This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.
Get this podcast:
- Download the MP3 file (8.0Mb, 16:37)
- Get the show on iTunes
- Subscribe to the FIR On Strategy with Andrea Vascellari RSS feed
- Get the FIR app for your mobile device - iPhone | Android | Windows 8 / Windows Phone
About Your Host
Andrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.
With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.
Connect with Andrea on Twitter: @vascellari.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)
. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.
FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Show Notes • FIR On Strategy • (0) Comments • Permalink
Thursday, October 17, 2013
FIR On Strategy with Andrea Vascellari, Episode 4: October 17, 2013
For internal teams it’s very difficult to come to an agreement on which digital governance model they think they are or want to be in. This usually translates into a waste of time and productivity. In this episode I’m going to share with you a specific methodology to help you define more efficiently and accurately your digital governance model.
Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.
This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.
Get this podcast:
- Download the MP3 file (10.4Mb, 21:36)
- Get the show on iTunes
- Subscribe to the FIR On Strategy with Andrea Vascellari RSS feed
- Get the FIR app for your mobile device - iPhone | Android | Windows 8 / Windows Phone
About Your Host
Andrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.
With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.
Connect with Andrea on Twitter: @vascellari.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)
. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.
FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Show Notes • FIR On Strategy • (0) Comments • Permalink
Wednesday, October 09, 2013
FIR On Strategy with Andrea Vascellari, Episode 3: October 10, 2013
In this episode we explore existing digital governance models and I introduce you to a new model that helps you analyze and solve specific strategic issues that can’t be solved by a single unit, by the top management or by the center of excellence alone. This is what I called the “Temporary Decentralization Model”.
Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.
This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.
Get this podcast:
- Download the MP3 file (9.2Mb, 18:42)
- Get the show on iTunes
- Subscribe to the FIR On Strategy with Andrea Vascellari RSS feed
- Get the FIR app for your mobile device - iPhone | Android | Windows 8 / Windows Phone
About Your Host
Andrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.
With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.
Connect with Andrea on Twitter: @vascellari.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)
. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.
FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Show Notes • FIR On Strategy • (0) Comments • Permalink
Thursday, October 03, 2013
FIR On Strategy with Andrea Vascellari, Episode 2: October 3, 2013
It all starts with monitoring and listening, I’m sure you heard that before. But what should we monitor exactly? Why is it so important and how can we do it?
In this episode, I answer these questions by sharing with you a specific methodology and some practical tips that you can start to experiment with right away in your external and internal monitoring.
Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.
This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.
Get this podcast:
- Download the MP3 file (9.3Mb, 19:45)
- Get the show on iTunes
- Subscribe to the FIR On Strategy with Andrea Vascellari RSS feed
- Get the FIR app for your mobile device - iPhone | Android | Windows 8 / Windows Phone
About Your Host
Andrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.
With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.
Connect with Andrea on Twitter: @vascellari.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.
FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.